The Challenge
SUEZ Digital Solutions is scaling its environmental tech offerings to municipalities and enterprises. You'll own the lead generation engine—from campaign conception to performance optimization—in a mission-critical role bridging marketing ops, content, and data analytics.
Your Mission
Design and launch 2-3 lead gen campaigns (email + LinkedIn paid) targeting municipal waste/water decision-makers, measuring conversion rates and lead quality
Establish performance dashboards tracking leads generated, signup rates, and engagement metrics across all campaigns
Coordinate and execute first webinar series (2-3 events) from topic ideation through promotion and follow-up nurturing
Build qualified contact database segments in CRM with clear targeting parameters for future campaigns
Achieve 15-20% improvement in lead quality score through iterative campaign optimization and audience refinement
Scale webinar program to 4-6 events with documented content calendar, speaker coordination, and measurable attendance/engagement growth
Implement test-and-learn framework across email and paid campaigns, documenting learnings that inform product positioning
Establish monthly performance reviews with marketing leadership, presenting ROI analysis and recommended budget reallocations
KPIs You'll Own
Leads Generated
Total qualified leads captured through campaigns, emails, and webinars—your primary volume metric.
Conversion Rate
Registration, participation, and engagement rates across campaigns—tracks funnel health.
Lead Quality Score
Assessment of leads against ICP criteria; indicates whether volume translates to sales-ready prospects.
Campaign ROI
Cost per acquisition and revenue impact of paid campaigns—drives optimization priorities.
Email Performance
Open, click, and conversion rates for nurture sequences—measures content relevance.
Tools & Stack
Your Team
Your Manager
Director of Communications (with Product Marketing Managers as collaborators)
Current Team
SUEZ Digital Solutions marketing team focused on lead generation, content, and data analytics
New alternance role to scale lead gen operations
The Package
Salary
€1,200–€1,500/month (standard French alternance stipend for mid-level role)
Remote
On-site in Le Pecq, Île-de-France
Benefits & Perks
Company Intelligence
SUEZ is a 160+ year-old global leader in water, waste, and environmental services, serving 68M people with potable water and 44M with sanitation. Their Digital Solutions division accelerates digital transformation for municipalities and enterprises pursuing environmental transition through data and AI-driven tools.
Team Size
40000
Customers
Public municipalities and private enterprises across 40 countries
Culture
Mission-driven environmental focus; data-centric; collaborative across marketing, product, and technical teams
Is This Role For You?
- You're fluent in French and comfortable working on-site in the Paris region for your alternance duration
- You love campaign mechanics—seeing how targeting, messaging, and timing move leads through funnels
- You're analytical: you obsess over dashboards, A/B tests, and ROI before doubling down on tactics
- You thrive at the intersection of marketing, content, and operations—no single-skill roles for you
- You need remote flexibility—this is full on-site in Le Pecq
- You prefer creative storytelling over performance metrics and data-driven optimization
- You're early career (intern-level) without campaign execution experience or analytical foundation
Interview Process
Initial Screening
Recruiter call covering growth marketing experience, French fluency, and on-site availability
Marketing Case Study
Design a lead gen campaign for a SUEZ Digital Solutions product—demonstrate targeting, messaging, and KPI logic
Stakeholder Interview
Conversation with Director of Communications and Product Marketing Manager on campaign strategy and collaboration style
Alternance Details
HR discussion on contract terms, schedule, and integration into team
Interested in this role?
Apply now and hear back within days, not weeks.
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