The Challenge
French luxury brand scaling digital presence and needs someone to architect multi-channel acquisition strategy. You'll own SEO, SEM, display, social—turning traffic into revenue while reporting directly to the Web Director.
Your Mission
Audit current acquisition channels and establish baseline metrics for traffic, conversion rate, and CAC across all paid/organic sources
Launch optimized Google Ads and Display campaigns with documented performance targets (CPC, CTR, ROAS)
Implement consolidated analytics dashboard tracking SEO/SEA performance, conversions, and ROI by channel
Identify 2-3 new acquisition levers (partnerships, emerging platforms, content angles) and test with pilot budgets
Grow qualified traffic 25-40% YoY through optimized organic and paid campaigns, with documented improvements to quality metrics
Reduce CAC by 15-20% through continuous A/B testing and audience segmentation across Google Ads, Display, and Social
Build predictive models linking acquisition channel performance to downstream customer LTV and repeat purchase rate
Establish weekly performance cadence with leadership; present monthly strategic insights on algorithm changes, competitive landscape, and growth opportunities
KPIs You'll Own
Qualified Traffic Volume
Month-over-month growth in site visits filtered by engagement metrics (session duration, pages/session, bounce rate <50%).
Conversion Rate by Channel
Percentage of visitors completing target actions (add-to-cart, purchase, lead form) segmented by SEO, SEM, Display, Social, Retargeting.
Customer Acquisition Cost (CAC)
Total acquisition spend divided by new customers, tracked by channel and campaign to identify unit economics.
Return on Ad Spend (ROAS)
Revenue generated from paid campaigns divided by ad spend; target varies by channel but typically 3:1 minimum for sustainable growth.
Organic Search Visibility
Ranking positions and impressions for priority keywords; tracked via Google Search Console and third-party rank tracking tools.
Tools & Stack
Your Team
Your Manager
Responsable Web (Web Director)
Current Team
Not specified; appears to be first hire or backfill for acquisition function
New strategic role to accelerate digital growth
The Package
Salary
€34K-€38K base
Remote
On-site (Besançon) with hybrid option: 2-3 days/week remote if you live outside the region
Benefits & Perks
Company Intelligence
French company recognized in the luxury sector. Currently scaling digital presence and seeking to accelerate online revenue through sophisticated acquisition strategy.
Customers
Luxury brand customer base (B2C)
Culture
Ambitious, performance-driven, digital-first mindset
Is This Role For You?
- You've spent 5+ years in digital acquisition, with proven wins across SEO, SEM, and multi-channel paid campaigns
- You live for data: you structure experiments, track micro-conversions, and spot signal in noise
- You're based in or willing to relocate to Besançon (or live close enough for 2-3 days/week on-site)
- You speak French fluently and understand European digital marketing nuances (GDPR, local platforms, regional search behavior)
- You want to own strategy end-to-end—not just execute—and build a scalable acquisition machine
- You need 100% remote work or can't commit to Besançon office presence
- Your background is primarily demand gen / lead gen and you haven't driven e-commerce revenue metrics
- You lack hands-on experience managing Google Ads, GA, or analytics platforms at scale
- You prefer specialist roles over strategic ownership—this role requires you to wear multiple hats
Interview Process
Phone screening
Initial fit conversation on background, acquisition channels you've owned, and performance wins.
Competency interview
Deep dive on SEO/SEA strategy, data analysis methodology, and how you've optimized CAC/ROAS in past roles.
Case study or assignment
Likely scenario-based: analyze a campaign brief or historical data and present acquisition strategy recommendations.
Leadership interview
Meeting with Web Director to align on strategic priorities, team structure, and performance expectations.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.