The Challenge
Sterling is a technical industrial company scaling internationally and needs to professionalize its marketing function. You'll build marketing strategy from the ground up while managing a cross-functional team and directly influencing business growth in competitive markets.
Your Mission
Map current marketing landscape, audit existing campaigns, and define 90-day marketing roadmap aligned with sales and product teams
Establish marketing-sales alignment processes and launch first performance-driven campaign (digital BtoB focus: LinkedIn, SEO, targeted outreach)
Build team charter, establish marketing ops workflows, and define KPIs for all major marketing activities
Conduct competitive analysis and develop positioning framework for Sterling's industrial solutions
Deploy full digital strategy (SEO, LinkedIn, content) and measure impact on pipeline/brand visibility across France and international markets
Scale first successful campaign into repeatable demand generation engine with clear CAC and conversion metrics
Hire and integrate second marketing team member; document processes and create capability roadmap
Present refined product-market positioning and marketing strategic plan to leadership with 12-month growth targets
KPIs You'll Own
Pipeline contribution
Attributed revenue from marketing campaigns and initiatives as % of total sales pipeline
Lead quality and conversion
MQL-to-SQL conversion rate and sales cycle length for marketing-sourced opportunities
Digital engagement metrics
LinkedIn followers, website traffic, SEO rankings for key industrial keywords, and email engagement rates
Team velocity
Marketing campaigns launched per quarter and on-time delivery of marketing initiatives vs. roadmap
Tools & Stack
Your Team
Your Manager
Direction / CEO
Current Team
Building team from scratch or expanding existing marketing function
Growth hire—this is a new strategic role to structure and lead marketing
The Package
Salary
€50K-€65K base
Remote
On-site, Hésingue (Grand Est, France)
Benefits & Perks
Company Intelligence
Sterling is an established industrial company recognized for technical quality, operating across demanding French and international markets. The company is in active growth and structuring phase, building professional marketing capabilities to support expansion.
Culture
Technical, results-oriented, international mindset, cross-functional collaboration
Is This Role For You?
- You've built B2B marketing strategies in industrial, technical, or complex sales environments
- You thrive owning both strategy and execution—moving between 30,000-foot vision and campaign details
- You're energized by building marketing from foundations up, not maintaining legacy programs
- You speak fluent English and see German language skills as a bonus for international team interaction
- You want pure strategy or pure execution roles—this is hybrid and you need both
- You're uncomfortable in technical/industrial environments or B2B sales cycles
- You lack team leadership or people management experience—this role requires it
- Remote-only is non-negotiable; this is on-site in Grand Est
Interview Process
Initial screening
Conversation on marketing background in industrial/technical BtoB, team leadership experience, and strategic thinking
Deep-dive interview
Walk through past marketing strategy wins, approach to digital BtoB, team building, and how you'd approach Sterling's initial 90 days
Stakeholder meeting
Conversation with Direction/CEO and likely sales/product leadership to assess cross-functional fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.