The Challenge
Peopleware is a 30-year-old WFM software pioneer with offices across Europe. You're building the French go-to-market from scratch—owning demand generation, ABM, and partner activation in a high-growth niche market.
Your Mission
Map the French B2B SaaS WFM landscape, identify 50+ ideal customer profiles and key decision-makers
Launch first ABM campaign targeting 10-15 high-value accounts with personalized outreach
Set up marketing tech stack (CRM, marketing automation, analytics) and establish baseline pipeline metrics
Execute 2 high-impact lead generation campaigns (webinar + content series) to establish brand presence
Drive €500K+ pipeline contribution through demand gen and ABM initiatives
Establish 3-5 active co-marketing partnerships with resellers/technology partners
Build library of 30+ French-language assets (case studies, whitepapers, landing pages, social content)
Achieve 25%+ month-over-month pipeline growth and demonstrate clear ROI on marketing spend
KPIs You'll Own
Marketing-Qualified Leads (MQLs)
Track monthly MQL volume and quality score to measure demand gen effectiveness.
Pipeline Generated
Total revenue pipeline sourced directly from marketing campaigns and ABM efforts.
Customer Acquisition Cost (CAC)
Cost per acquired customer broken down by channel to optimize marketing spend.
Content Engagement Rate
Track CTR, time-on-page, and conversion rates for all French-language assets.
ABM Account Penetration
Percentage of target accounts with engaged contacts in sales pipeline.
Tools & Stack
Your Team
Your Manager
Not specified—likely VP Marketing or CMO at European level
Current Team
You're the sole marketing lead for France, collaborating with international marketing team + local sales and customer experience teams
New role—building French GTM function from zero
The Package
Salary
€50K-€65K base
Remote
On-site at Paris office (hybrid model available based on team policy)
Benefits & Perks
Company Intelligence
Peopleware is a 1995-founded software pioneer in Workforce Management (WFM) with 30 years of market presence. The company operates across Europe (HQ DĂĽsseldorf, offices in Leipzig, Paris, London, Utrecht) with a culture built on autonomy, trust, and continuous learning.
Founded
1995
Culture
Autonomous, collaborative, learning-driven. Hybrid work model. Flat hierarchy with emphasis on creative potential and quality output.
Is This Role For You?
- You've crushed 5+ years in B2B SaaS demand gen, ABM, or partner marketing—and have the French market knowledge to back it up
- You're fluent in French (native-level) and comfortable presenting in English to international stakeholders
- You love owning a market from zero—strategy, execution, measurement, pivoting—without waiting for approval on every move
- You can jump between tactical (campaign execution, content creation) and strategic (GTM planning, stakeholder alignment) work without friction
- You need a fully built-out marketing team or extensive resources to get started—this is a build-from-scratch role
- You're not comfortable with French as your working language or lack French B2B SaaS ecosystem knowledge
- You prefer prescriptive processes and clear hierarchies over autonomy and experimentation
Interview Process
Initial Screen
30-min call with recruiter on background, motivation, and French market expertise
Marketing Manager Interview
60-min conversation with hiring manager on GTM strategy, demand gen experience, ABM approach, and past campaign wins/learnings
Stakeholder Alignment
Meet with head of sales and/or CX lead to assess cross-functional collaboration style
Case Study Discussion
Present a past B2B SaaS campaign you owned—strategy, execution, results, and what you'd do differently
Final Offer Stage
Details on compensation, team structure, first-month priorities, and autonomy/decision-making boundaries
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
More roles like this
Growth Lead
Simplycure • Brussels, Belgium
Alternant (e) " Chargé(e) de commerce et marketing " H/F
BNP Paribas Real Estate • Lille, FR
stage - Assistant web et marketing Urban Comics (F/H) - Dargaud
Média-Participations • Paris, FR
Stage - Assistant marketing et communication (F/H) - MEDIATOON LICENSING
Média-Participations • Paris, FR
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.