The Challenge
Paragon is a €1.5B+ global leader in business process transformation and omnichannel communication. They're scaling their Marketing Services business line and need someone to build offers that actually drive revenue—bridging strategy, execution, and data.
Your Mission
Map and audit current marketing service offerings; identify gaps vs. market demand and competitive positioning
Launch 2-3 lead generation campaigns (email, automation, CRM) targeting key buyer personas; establish baseline conversion metrics
Build marketing ops playbook: document CRM workflows, automation triggers, and reporting dashboards for HubSpot or equivalent
Align with sales and IT teams on lead qualification criteria, SLA, and handoff process
Increase qualified lead volume by 40-50% month-over-month through structured campaigns and nurture sequences
Deliver restructured service offerings with clear ROI narratives; achieve 25%+ adoption rate with sales team
Implement AI/data-driven personalization in campaigns; measure lift in open rate, CTR, and conversion rate
Build and onboard marketing team (1-2 hires); establish weekly metrics reviews and continuous optimization cadence
KPIs You'll Own
Monthly Qualified Leads
Volume and quality of leads passed to sales meeting agreed qualification criteria.
Lead Conversion Rate
Percentage of qualified leads that convert to opportunity/deal within 90 days.
Campaign ROI
Revenue generated from campaigns divided by total marketing spend (email, automation, CRM, ads).
Offer Adoption & Win Rate
% of sales reps using new offers and win rate of deals featuring structured offerings vs. baseline.
Email Performance
Open rate, click-through rate, and unsubscribe rate across nurture and campaign sends.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Marketing or Chief Revenue Officer
Current Team
Sales team, IT team, group-level data/IA team. New hire will build out marketing ops and content team.
New role to scale Business Line Marketing Services
The Package
Salary
€45K-€55K base
Remote
On-site in Nanterre, Île-de-France. No hybrid mentioned; full-time, in-office role.
Benefits & Perks
Company Intelligence
Paragon Group is a global leader in business process transformation, omnichannel customer communication, and product/person identification. With €1.5B+ in annual revenue and 10,000+ employees across 17 countries, they serve enterprise clients across EMEA and beyond.
Team Size
10000
Customers
Enterprise B2B; focus on process optimization and customer engagement
Culture
Transformation-focused, data-driven, collaborative across functions
Is This Role For You?
- You've built and scaled lead generation engines; you know CRM/automation inside-out (HubSpot a major plus)
- You balance strategy with execution: you love structuring offers *and* running campaigns yourself
- You're obsessed with metrics, ROI, and continuous improvement—not theorizing, doing
- You thrive in ambiguity and high-growth contexts; you want visibility on revenue impact
- You're pure strategy or pure content; this role requires hands-on marketing ops and campaign management
- You don't speak fluent CRM/automation or fear the data side of marketing
- You need flexibility or remote work; this is on-site in Nanterre with no hybrid option
Interview Process
Screening call
Cover background in lead gen, CRM, and growth; confirm interest in hands-on + strategic role
Hiring manager interview
Deep dive on offer structuring, campaign strategy, and team leadership experience
Stakeholder panel
Likely sales lead, IT/data lead, group marketing exec; assess alignment and collaboration fit
Case study / work sample
Design a lead generation campaign or offer for a Paragon service line; present strategy and metrics plan
Interested in this role?
Apply now and hear back within days, not weeks.
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