The Challenge
Paladin is modernizing occupational health in France with €2.5M in backing, launching Jan 2026. You'll own B2B growth from day one—building the acquisition engine, brand, and go-to-market strategy for a mission-driven healthtech startup.
Your Mission
Define and align go-to-market strategy with cofounders; establish 12–24 month channel roadmap with prioritized experiments
Launch outbound campaigns (email, LinkedIn, events) targeting HR teams; build enriched, segmented prospect database
Set up analytics foundation (MQL, SQL, CAC, pipeline tracking) and establish weekly KPI cadence
Develop initial content pillars (SEO, LinkedIn, webinar topics) to establish brand visibility in occupational health segment
Hit target MQL volume and CAC targets; achieve 15%+ MQL→SQL conversion and measure unit economics by channel
Scale inbound (SEO wins, content engagement) alongside outbound; launch referral and partner programs
Reduce sales cycle through optimized nurturing and lead scoring; track and improve win rates
Build repeatable acquisition playbook; document learnings and establish test-and-learn cadence for continuous optimization
KPIs You'll Own
MQL/SQL Volume & Quality
Track qualified leads by segment; measure conversion rate and sales acceptance; optimize channel mix accordingly.
Customer Acquisition Cost (CAC)
Calculate payback period and compare CAC to LTV; benchmark against industry; optimize underperforming channels.
Pipeline Generated
Measure total pipeline value attributed to marketing by channel; align with sales forecast and revenue targets.
Brand & Content Growth
Track SEO rankings, organic traffic, LinkedIn engagement, webinar attendance; measure brand awareness lift in target segments.
Tools & Stack
Your Team
Your Manager
Cofounders
Current Team
You're the first dedicated growth marketer; you'll work with founding team and will hire/manage as growth demands
Founding role—you'll build the marketing function from scratch and hire as needed
The Package
Salary
€50K-€70K base
Equity
Likely early-stage equity package (confirm in interviews)
Remote
On-site, Paris (Île-de-France)
Benefits & Perks
Company Intelligence
Paladin is a French occupational health tech startup simplifying workplace medicine for HR teams and employees. Backed by €2.5M from European impact investors, they launch Jan 2026 with a mission to digitize, humanize, and scale preventive health services.
Founded
2024
Team Size
~5-10 (founding stage estimate)
Funding
€2.5M Series A (Impact & Entrepreneurs), Jan 2026 launch
Culture
Startup culture; mission-driven; test-and-learn mindset; bias toward execution and results
Is This Role For You?
- You have 4–6 years of B2B growth marketing or demand generation experience (SaaS, healthtech, or B2B-heavy space preferred)
- You're comfortable with ambiguity, can move fast, and thrive building from zero—not optimizing existing playbooks
- You speak French or are fluent enough to work with a French leadership team and market
- You're analytical but scrappy: you can size opportunities, define GTM strategy, AND execute campaigns yourself in month one
- You believe in mission-driven work and want to own growth end-to-end in a VC-backed startup
- You need a large, established marketing team or want a narrow specialist role (product marketing, demand gen only, etc.)
- You're risk-averse or uncomfortable with founding-stage uncertainty, pivots, and rapid iteration
- You don't speak French and aren't open to learning or navigating a French-speaking leadership team and market
- You're looking for immediate high salary or a stable, well-defined role—founding stage moves fast and salary may be below market
Interview Process
Initial Conversation
Likely 30 mins with a cofounder; expect questions on your B2B GTM experience, how you think about channel prioritization, and why you're drawn to healthtech/mission-driven work.
Growth Strategy Deep Dive
2nd round (60 mins); you'll be asked to outline a 12-month marketing strategy for occupational health B2B in France, including channels, budget, and KPIs. Expect collaborative whiteboarding.
Execution & Case Study
Walk through a past campaign you owned; focus on how you measured, iterated, and drove ROI. Be specific on metrics and learnings.
Cofounders Meeting
Final round with full founding team to assess fit, ambition, and cultural alignment. Discuss equity, role scope, and immediate priorities.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.