Creative Growth Ops

ABOUT MWM

Founded in 2012 by Jean-Baptiste Hironde, MWM is a global leader in developing and publishing mobile applications in creative domains, with over 1 Billion downloads worldwide. Recognized as

the top French app publisher

, we are known for our innovative approach and a touch of ‘madness’ that inspires unconventional thinking.

True to our vision of

making advanced tech feel like simple magic

, we are committed to transforming complex technology into intuitive, user-friendly experiences. Harnessing AI and machine learning, our apps are reshaping user experiences.

Interested? Keep reading!

JOIN US

• Impact

  : your creations reach millions of users.

• Excellence

  : quality, refinement, and attention to detail are at the heart of our culture.

• Creativity

  : imagine new interactions and push the boundaries.

• Collaboration

  : design, product, development, marketing, and data teams working together to create a consistent experience.

ROLE OVERVIEW

At MWM, we design mobile experiences that empower creativity and engage billions of users worldwide. We are looking for a highly analytical and process-driven Creative Growth Ops to structure, scale, and optimize our creative engine across our portfolio of 70+ apps.

Working in close collaboration with our Creative Strategist, you will be the operational and analytical powerhouse behind our creative performance. While the Strategist focuses on visual quality and storytelling, you are the guardian of data, AI processes, scalability, and automation. Your core mission is to bridge the gap between creativity and data, ensuring our winning ideas are tested efficiently, scaled massively without inflating headcount, and distributed on the right networks.

MEETING YOUR FUTURE JOB

1. Performance Analysis & Iteration

• Deep dive into creative cohorts across our 70+ apps to extract actionable insights.
• Identify winning patterns (e.g., why a specific "Hook" performs better on TikTok US than Meta) and trigger immediate, data-backed creative iterations.

2. AI Bridge & Workflow Automation

• Act as the liaison between the Creative team and our AI Specialists.
• Automate complex, time-consuming tasks to speed up production (e.g., localizing a winning UGC video into 10 languages with perfect AI lip-sync).

3. Scalability Engineering

• Define and build the infrastructure needed to scale creative production from 10 to 100+ variations seamlessly.
• Leverage dynamic templates and Gen-AI tools to multiply our output while maintaining high quality and keeping headcount stable.

4. Distribution Strategy & UA Partnership

• Partner closely with the User Acquisition (UA) team to ensure creatives are effectively distributed across multiple ad networks (IronSource, AppLovin, Unity, TikTok, Meta).
• Adjust creative deployment in real-time based on live performance data and network-specific algorithms.

5. Process Excellence & Frameworks

• Challenge and overhaul existing creative workflows to push the team toward absolute operational excellence.
• Formalize a culture of rigorous, data-driven A/B testing and experimentation across the creative department.

ABOUT YOU

• Experience:

  2–4 years of experience in strategy consulting, growth operations, or data-driven project management.

• Analytical DNA:

  You are highly analytical, fluent with data, and incredibly comfortable deriving clear, actionable insights from complex performance metrics.

• Social Media Native:

  You have a deep understanding of social media codes and trends. You know the anatomy of a "scroll-stopper" and how to adapt content to the specific DNA of each platform.

• AI Enthusiast:

  You have a strong interest in, or professional exposure to, machine learning and AI-driven creative workflows. You view AI as an essential lever for scale.

• Structured & Organized:

  You love bringing order to chaos. You excel at designing frameworks and improving processes to make cross-functional teams faster and smarter.

• Bridge Builder:

  You are an excellent communicator, capable of speaking the language of both highly creative profiles and deeply technical/analytical teams to align everyone around common growth goals.

WHAT WE OFFER

• Large-scale projects and prestigious collaborations in a profitable, fast-growing scale-up.
• Wellness environment: on-site gym, healthy snacks, relaxation areas, services (hairdresser, manicure, osteopath, massages), after-work events.
• Competitive compensation: attractive salary, profit-sharing bonus, savings plan, clear career progression (training, promotions).
• Learning culture: mentoring, internal workshops, conferences, and external training budget.

RECRUITMENT PROCESS

• Screening Interview:

  30 min video call (Focus on cultural fit, operational mindset, and data fluency).

• Use Case (Asynchronous):

  A practical test involving creative performance analysis, workflow optimization, and AI scaling strategy.

• Debrief Interview:

  30 min video call to discuss your analytical approach and thought process on the use case.

• Final Interview:

  1h on-site with the Head of Creative or VP Growth.

• Welcome! 🎉