The Challenge
Mondial Pare-Brise owns 40% of France's windshield repair market across 410+ locations. You'll orchestrate their entire digital ecosystem—from local SEO to national SEA campaigns—and turn fragmented customer data into competitive advantage.
Your Mission
Audit and document all digital touchpoints (website, booking tool, local listings, email/SMS platforms); establish baseline KPIs across channels
Stabilize SEA spend efficiency: reduce CPA by 15% through bid strategy optimization and audience refinement
Launch monthly performance dashboard consolidating web analytics, call tracking, and local SEO metrics for leadership visibility
Train franchise network on booking tool and local campaign management; reduce support tickets by 20%
Achieve 25% YoY growth in online appointment bookings through website UX optimization and conversion rate improvements
Build predictive geolocation model identifying high-potential expansion zones using market share data and competitor analysis
Implement unified customer satisfaction tracking linking phone, web, and email interactions; target NPS of 45+
Execute 2 major platform upgrades (analytics tool, data visualization) and migrate to advanced attribution modeling
KPIs You'll Own
Online Booking Conversion Rate
% of website visitors completing appointment requests through booking tool; target 4%+ improvement YoY
SEA Cost Per Acquisition (CPA)
Total SEM spend divided by new customers acquired; benchmark against industry baseline of €15-25
Local SEO Visibility Score
Rankings for top 50 service keywords across 410 locations; track monthly position changes and search impressions
Call-to-Booking Rate
% of inbound calls resulting in confirmed appointments; analyze by region, time of day, and agent
Net Promoter Score (NPS)
Weekly customer satisfaction surveys measuring likelihood to recommend; segment by channel and location
Digital Marketing ROI
Revenue attributed to digital channels divided by total digital spend; target 3.5x+ ROAS
Tools & Stack
Your Team
Your Manager
Marketing Director or CMO (implied)
Current Team
You'll coordinate with IT Project Manager, external SEO agency, external SEM agency, media agency, market research institute, and 410+ franchise operators
Backfill or new dedicated role to centralize fragmented digital/data responsibilities
The Package
Salary
€45K-€55K
Remote
On-site, Rueil-Malmaison (HQ location)
Benefits & Perks
Company Intelligence
Mondial Pare-Brise is France's #3 windshield and auto glass repair network with 410+ centers (mix of company-operated and franchised) and 25+ years in market. They partner with all major French insurers and drive continuous network growth through a trusted quality model.
Founded
1999
Customers
Individual drivers, commercial fleets, insurance partnerships nationwide
Culture
Decentralized network requiring strong coordination skills; balance between corporate strategy and franchise autonomy
Is This Role For You?
- You thrive managing multiple digital channels simultaneously (SEO, SEM, local listings, email, analytics)
- You're comfortable working with external agencies and translating business briefs into technical specs
- You love data: building dashboards, finding insights in messy datasets, and optimizing based on KPIs
- You can influence without direct authority—inspiring 410+ franchise operators to adopt new tools/processes
- You speak fluent French (role is France-based, heavy interaction with regional teams)
- You want pure hands-on growth hacking; this role is 40% coordination/stakeholder management, 60% execution
- You expect a fully remote setup; this is on-site Rueil-Malmaison with network travel
- You're uncomfortable with legacy tech stacks; you'll inherit imperfect tools and incrementally modernize
- You need narrow focus; this is a full-stack digital ops role spanning 8+ workstreams
Interview Process
Phone Screen
Recruiter confirms marketing fundamentals: SEM experience, analytics comfort, agency management background
Case Study / Take-Home
Likely: analyze sample SEM performance data or design a local geolocation strategy for 3 test markets
Manager Interview
Marketing Director or CMO digs into your approach to multi-channel optimization and franchise network enablement
Stakeholder Panel
Meet IT Project Manager and regional sales leader; assess your ability to translate between technical and business teams
Interested in this role?
Apply now and hear back within days, not weeks.
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