The Challenge
Milk Makeup is scaling its UK/EMEA presence through premium retail partnerships. You'll own commercial execution across Sephora and drive sell-through by building high-touch retailer relationships and orchestrating multi-territory marketing calendars that move product and rank.
Your Mission
Map and secure confirmed retail marketing calendar for Q1-Q2 with Sephora UK and top 3 EMEA markets; lock in 360° visibility placements (homepage, newsletter, app)
Create and pitch 2-3 regional Go-to-Market decks for upcoming product launches; close retailer buy-in and secure committed shelf space and animations
Audit current digital shelf performance (PDP health, copy, video) across Sephora.com and Space NK; submit localization roadmap to NYC Creative team
Establish weekly sell-through monitoring dashboard; baseline current performance by SKU and market segment
Deliver 15%+ sell-through lift on key launch SKUs via optimized retail animations, sampling, and GWP programs
Execute refreshed digital brand rooms on Sephora and Space NK; improve PDP conversion by 20% through localized copy, video assets, and SEO optimization
Build and maintain 2-year rolling trade calendar with 'dollarized' programs; identify and anniversary top 5 performers with incremental investment
Reduce marketing brief turnaround time to NYC Global teams by 40%; achieve 100% on-time delivery of localized assets and sampling shipments
KPIs You'll Own
Sell-through velocity (SKU-level, % growth YoY)
Primary measure of whether retail animations and positioning are driving actual consumer purchase lift.
Retail shelf space secured (linear feet / % of category)
Tracks your ability to negotiate premium placement and maximize brand visibility at key retail partners.
PDP conversion rate on retailer.com platforms
Measures digital shelf health and the effectiveness of your localized copy, video, and SEO work.
Program ROI (incremental sales $ vs. marketing spend)
Quantifies whether your trade animations, sampling, and GWP investments are generating positive return.
Time-to-launch (brief submission to asset delivery)
Operational efficiency metric; tracks how quickly you move briefs through NYC teams and get regional tools live.
Tools & Stack
Your Team
Your Manager
General Manager, UK/EMEA
Current Team
You appear to be the first dedicated UK/EMEA Marketing Manager; some support likely exists in NYC for creative/planning, and retail vendor/VM partners externally.
New backfill role to scale retail marketing execution
The Package
Salary
£55K-£70K base
Remote
On-site; based in London UK or Paris France (flexible)
Benefits & Perks
Company Intelligence
Milk Makeup is a clean beauty brand born from Milk, a creative hub in downtown NYC. Built on innovation, self-expression, and community, Milk creates bold, inclusive makeup products and celebrates how consumers 'Live Your Look.' The brand distributes globally through premium retail partners including Sephora.
Customers
Sephora (primary), Space NK, other prestige beauty retailers
Culture
Courageous but humble; fearlessly innovative; community-driven; inclusive and mindful; celebrates individuality and self-expression
Is This Role For You?
- You've managed retail or trade marketing for a beauty, CPG, or premium consumer brand—and understand Sephora's merchandising levers
- You're a high-execution operator who thrives managing complex, multi-market calendars and coordinating across multiple stakeholders (retailers, creative, supply chain)
- You speak both numbers (sell-through, ROI, PDP conversion) and storytelling (launch narratives, visual merchandising, brand positioning)
- You're scrappy enough to build relationships with retailer marketing teams and diplomatic enough to negotiate space and support from buyers
- You're based in or willing to relocate to London or Paris; travel to retailer HQs and store visits is occasional but expected
- You've never worked in retail marketing or with major retail partners—the Sephora playbook and trade calendar execution are critical day-one skills
- You prefer strategy over execution; this role is 70% hands-on delivery, 30% planning
- You're uncomfortable with ambiguity or lack of existing processes; you'll need to build some of this framework from scratch in a startup-like environment
- You require 100% remote work or are not open to relocation to UK or France
Interview Process
Phone screening
Hiring manager confirms retail marketing background and Sephora familiarity; assess communication style and cultural fit.
Case study / presentation
Bring a past product launch or retail campaign you've led; walk through your strategy, execution, results, and learnings.
Stakeholder interviews
Meet with GM (your manager) and potentially NYC Creative/Planning lead to assess cross-functional collaboration and alignment on brand vision.
Final conversation
Deeper culture fit and role clarity; discuss first 90 days, reporting structure, and support from NYC HQ.
Interested in this role?
Apply now and hear back within days, not weeks.
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