The Challenge
Marionnaud—Europe's leading luxury beauty distributor with 700+ stores across 8 markets—needs you to transform their paid media strategy. You'll own full-funnel performance across search, social, display, and programmatic while managing multi-market complexity and agency partnerships at scale.
Your Mission
Audit current media spend across 8 markets; identify quick wins and consolidate reporting framework with partner agencies
Define clear performance baselines for CAC, ROAS, CPC by market and channel; establish monthly review cadence
Build stakeholder alignment with Finance, Customer Growth, CRM, and local teams on FY budget allocation and media strategy
Lead first full-funnel strategy workshop with agencies to reset objectives and establish innovation roadmap
Deliver 15-20% ROAS improvement across paid channels through optimization and reallocation of underperforming budgets
Establish real-time performance dashboards tracking CAC, CPC, and funnel metrics by market; automate reporting
Scale winning campaigns across markets; document playbooks and best practices to reduce agency dependency
Mentor internal performance marketing team; complete first recruitment cycle if needed to strengthen capability
KPIs You'll Own
ROAS (Return on Ad Spend)
Primary KPI measuring revenue generated per euro spent on paid media across all channels.
CAC (Customer Acquisition Cost)
Cost to acquire each customer; track by market and channel to optimize budget allocation.
CPC (Cost Per Click)
Average cost per click across paid search and social; indicator of bid efficiency and market competitiveness.
Media Efficiency Ratio
Revenue vs. total media spend; measures overall health of performance marketing engine.
Channel Mix Contribution
Percentage of revenue from paid search, social, display, programmatic, and affiliate; guides reallocation strategy.
Tools & Stack
Your Team
Your Manager
Directrice Customer Growth (implied from collaboration note)
Current Team
Internal performance marketing specialists team (size TBD); 8 market-level teams; partner agencies for paid media execution
New hire for VP-level vacancy; will manage and mentor existing internal team
The Package
Salary
€90K-€130K base
Remote
On-site, Paris, ÃŽle-de-France (full-time, CDI permanent contract)
Benefits & Perks
Company Intelligence
Marionnaud is Europe's leading luxury beauty distributor, part of CK Hutchison (multinational conglomerate listed on Hong Kong Stock Exchange). 700+ online and offline boutiques across 8 markets, 4,200+ employees, with proprietary makeup and skincare brands developed in-house.
Team Size
4200
Customers
Mass-affluent beauty consumers across Europe
Culture
Recognized Top Employer; emphasis on expert sales teams, omnichannel excellence, and customer experience quality
Is This Role For You?
- You've managed €5M+ annual paid media budgets across multiple markets and channels
- You speak fluent French and English (multi-market role requires language flexibility)
- You're comfortable with agency management and driving accountability while building partnerships
- You thrive translating business targets into crisp media plans with measurable KPIs
- You need remote flexibility—this is 100% on-site in Paris
- You lack hands-on performance marketing execution experience (this role requires strategy AND operational chops)
- You're uncomfortable with complex stakeholder management across Finance, CRM, marketing, and local teams
Interview Process
Initial screening
Recruiter call to confirm multi-market experience, language skills, and team leadership background
Case study / Strategy presentation
Present performance marketing strategy for a hypothetical luxury goods brand entering new markets; evaluated on ROAS optimization, channel mix, and agency management approach
Director-level interview
Meet Directrice Customer Growth; deep dive on strategic vision, cross-functional collaboration, and budget management philosophy
Peer interview
Conversation with existing team members to assess leadership style, communication, and agile mindset
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.