The Challenge
Maclès is scaling a network of 70+ independent real estate agents across France. You'll own their entire digital communication strategy—building brand awareness, recruiting agents, and driving client engagement from scratch.
Your Mission
Audit current digital presence and define 12-month communication strategy with clear positioning for agent and client segments
Launch and optimize social media presence (LinkedIn, Facebook, Instagram, TikTok) with weekly content calendar and engagement targets
Produce 3-5 high-quality short-form video assets (Reels/Shorts) demonstrating agent success stories and brand differentiation
Establish baseline metrics dashboard tracking reach, engagement, click-through, and lead generation across all channels
Generate 500+ qualified agent leads through targeted digital campaigns (SEA + organic) with documented conversion funnel
Achieve 30%+ engagement rate on social content and grow follower base by 200% across key platforms
Launch and optimize SEO strategy targeting real estate keywords; track 10+ target keywords in top 10 search results
Deploy email nurture sequence for both agent prospects and client referrals; achieve 25%+ open rates
KPIs You'll Own
Social Media Engagement Rate
Track likes, comments, shares, and click-throughs as % of impressions across LinkedIn, Facebook, Instagram, TikTok.
Agent Lead Volume & Cost Per Acquisition
Count qualified agent prospects sourced from digital channels and calculate blended CPA across SEA, organic, email.
SEO Keyword Rankings
Monitor top 20 target keywords (real estate, agent recruitment, local markets) and track movement in search results.
Video View-Through Rate & Completion Rate
Measure % of viewers who complete short-form video content and conversion to website visits or inquiries.
Email Marketing Performance
Track open rate, click rate, unsubscribe rate, and conversion to agent or client action across nurture sequences.
Tools & Stack
Your Team
Your Manager
Director (reports directly)
Current Team
Solo hire; will build marketing function from ground up
New role to launch marketing function
The Package
Salary
€35K-€45K base
Remote
On-site in St.-Denis, Île-de-France
Benefits & Perks
Company Intelligence
Maclès supports 70+ independent real estate agents across France with physical offices, continuous coaching, and operational services (legal, marketing, admin). They're differentiating by building a full-service support model rather than leaving agents alone in the field.
Customers
70+ independent real estate agents; end clients (homebuyers, sellers, renters)
Culture
Accessible leadership, agent-centric, operationally rigorous, scaling mindset
Is This Role For You?
- You've run digital campaigns end-to-end and can measure what works (SEO, SEA, social, email)
- You're comfortable producing and editing short-form video content or willing to skill-up fast
- You thrive with autonomy and can balance strategic thinking with hands-on execution
- You're genuinely interested in real estate, B2B recruitment, or complex go-to-market challenges
- You need a large team or prefer pure strategic oversight without execution
- You haven't directly managed budgets, campaigns, or owned measurable business outcomes
- You're unfamiliar with video production tools or unwilling to learn CapCut / Premiere Pro
- You prefer remote work or can't commit full-time to an on-site role in St.-Denis
Interview Process
Initial screening
Submit portfolio + brief memo on your top 3 priorities if hired (they explicitly ask for this in the JD)
1:1 with Director
Discussion of strategy, past campaigns, and fit with Maclès' vision and culture
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.