The Challenge
Le Fourgon is France's reusable bottle leader, moving 1.6M units monthly. You'll own end-to-end acquisition campaigns across paid social, Google Ads, and CRM to fuel nationwide expansion.
Your Mission
Launch and optimize 3-5 paid social campaigns hitting CAC targets across Facebook/Instagram
Set up weekly acquisition reporting dashboard (spend, ROAS, CTR) across all channels
Design and brief 15+ creative assets (photo/video) for campaign rotation
Build A/B testing framework for ads, landing pages, and user funnels
Deliver 25%+ ROAS improvement on paid channels through continuous optimization
Own full-funnel metrics: acquisition CAC, retention open rates, influence channel ROI
Scale budget allocation across 4+ media channels while maintaining or reducing CAC
Establish influence/partnership channel with 5+ partners, tracking conversions and ROI
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track cost-per-new-customer across channels against defined targets; drive efficiency monthly.
ROAS (Return on Ad Spend)
Measure revenue generated per euro spent on paid campaigns; optimize creative and targeting weekly.
CTR (Click-Through Rate)
Monitor engagement on ads and email; benchmark against industry standards and test variations.
Retention Metrics
Track open rates, click rates, unsubscribe rates across email and push notification campaigns.
Budget Utilization
Ensure spend aligns with forecast across all platforms; flag variance weekly.
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Young, innovative team; size unknown
New role or backfill unknown
The Package
Salary
€35K-€45K base
Remote
On-site in Wambrechies, Hauts-de-France, France
Benefits & Perks
Company Intelligence
Le Fourgon is France's leader in reusable bottle deposits, moving 1.6M bottles and jars monthly. They combine same-day free delivery and home bottle pickup to make eco-friendly consumption easy and local.
Customers
B2C and B2B (individuals and pros)
Culture
Human-scale, transparent, customer-obsessed, energetic team with strong conviction on sustainability.
Is This Role For You?
- You've run 2+ years of paid acquisition campaigns and can speak ROAS, CAC, and CTR fluently
- You're creative with design tools (Canva/Adobe) AND analytical—you don't just make pretty ads, you kill them with data
- You love A/B testing and remixing campaigns based on performance, not gut feel
- You're motivated by a mission-driven company solving real environmental problems
- You need remote work—this is on-site only in northern France
- You're uncomfortable with fast-paced iteration and weekly pivots based on performance data
- You lack fluency in Google Ads, paid social platforms, or CRM tools
Interview Process
Application
Submit portfolio with past campaign examples and performance metrics (ROAS, CAC, CTR achieved)
Phone Screen
Discuss growth hacking mindset, data literacy, and familiarity with tracking/CRM ecosystems
Case Study
Likely: design a sample acquisition campaign brief or analyze a mock campaign performance
Team Interview
Meet growth/marketing team; discuss collaboration style and fit with mission-driven culture
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.