The Challenge
KEDGE is a top-tier French business school scaling enrollment across France and internationally. You'll own the digital acquisition strategy—from SEA to SEO to CRM—driving student recruitment through data-driven channel optimization and continuous testing.
Your Mission
Audit current digital acquisition channels (SEA, SMA, SEO, CRM) and establish baseline performance metrics by program and geography
Build consolidated dashboards tracking CAC, conversion rates, and enrollment contribution by channel
Define and propose SEO/SMA strategy refresh aligned with business priorities for 2026 enrollment targets
Map and optimize critical user journeys (landing pages → application tunnel) with initial A/B tests
Execute full digital acquisition strategy across all channels with documented playbooks and decision trees
Reduce CAC by 15-20% through channel optimization and budget reallocation based on performance data
Launch SEO/organic strategy for key geographic markets with measurable traffic and qualified lead targets
Scale tested conversion optimizations; establish continuous testing cadence (2+ tests/month minimum)
KPIs You'll Own
Cost Per Acquisition (CPA) by channel
Track and optimize CPA across SEA, SMA, SEO, CRM relative to program enrollment targets.
Conversion Rate by funnel stage
Monitor landing page → application submission → enrollment completion to identify friction points.
Organic traffic and qualified leads (SEO/GEO)
Measure search visibility, monthly organic traffic growth, and lead quality by geography.
ROI by acquisition channel
Calculate revenue impact of each channel against media spend and optimize budget allocation quarterly.
Digital contribution to enrollment targets
Track percentage of total enrollments sourced from digital channels vs. offline/direct.
Tools & Stack
Your Team
Your Manager
Responsable Marketing & Performance
Current Team
Digital acquisition team (size unspecified); external agency partners for SEA/SMA execution
New role to strengthen digital strategy and in-house performance ownership
The Package
Salary
€45K-€55K base
Remote
On-site in Talence, Nouvelle-Aquitaine, France
Benefits & Perks
Company Intelligence
KEDGE is a leading French business school with multiple campuses in France and internationally. The school is investing in growth and modernizing its digital acquisition capabilities to scale enrollment.
Customers
Prospective MBA, Master, and undergraduate students across Europe and international markets
Culture
Academic institution focused on strategic growth; data-driven decision making; collaborative cross-functional teams
Is This Role For You?
- You've driven digital acquisition growth in B2B2C or education/SaaS environments (2+ years in growth/performance marketing)
- You speak fluent French and English—this role requires coordination with France and international teams
- You're comfortable managing agencies, building dashboards, and owning P&L on multi-channel campaigns
- You think like an e-commerce marketer: CRO, funnel optimization, and continuous testing are your default mode
- You can articulate strategy AND execute: strategy docs mean nothing without hands-on performance ownership
- You need remote flexibility; this is 100% on-site in Talence
- You've only worked in brand/awareness marketing; this role demands performance metrics and ROI accountability
- You lack French language skills; daily collaboration with France teams and stakeholders is essential
Interview Process
Initial screening
Phone call with HR to confirm experience in growth/performance marketing and French fluency
Technical interview
Deep dive with hiring manager on digital acquisition strategy: past campaigns, channels, metrics, testing methodology
Case study / challenge
Analyze a sample higher ed enrollment scenario; propose channel strategy, budget allocation, and optimization roadmap
Cross-functional conversation
Meet with Promotion France or International teams to assess collaboration style and business alignment
Final interview
Meeting with Responsable Marketing & Performance to align on strategy, reporting cadence, and first 90 days
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.