The Challenge
Hopae is building the world's most trusted digital identity platform backed by top global investors. You'll own end-to-end GTM strategy for a breakthrough product reshaping how people and businesses verify identity globally.
Your Mission
Define and validate ICPs, positioning, and messaging framework across fintech, credentials, supply chain, and gaming verticals
Map current product-market fit gaps and design go-to-market strategy for at least one new product line launch
Establish baseline metrics for funnel conversion, CAC, and pipeline generation across all channels
Build cross-functional GTM operating cadence with Product, BD, and Ops; align on shared KPIs and accountability
Execute and measure first major product launch campaign with defined acquisition targets and ROI benchmarks
Scale multi-channel campaigns (digital, partnerships, events) with documented 15%+ QoQ improvement in conversion metrics
Build and mentor first GTM team member(s); document playbooks for positioning, messaging, and launch workflows
Deliver quarterly GTM performance reviews with insights on market traction, competitive positioning, and budget optimization
KPIs You'll Own
Pipeline Generated
Monthly qualified pipeline value attributed to GTM campaigns, tracked by channel and ICP.
Customer Acquisition Cost (CAC)
Cost per customer acquired by channel; target sub-12 month payback against LTV.
Funnel Conversion Rate
% conversion from awareness → consideration → trial → customer across all segments.
Launch Impact
Revenue or pipeline uplift attributed to new product launches within 90 days of go-live.
Market Positioning Score
Qualitative + quantitative measure of brand awareness and differentiation vs. competitors in target segments.
Tools & Stack
Your Team
Your Manager
Likely Head of Product or CEO (reporting line TBD during interview)
Current Team
Solo marketing lead; will build GTM team from ground zero
New role for GTM leadership; first marketing hire or backfill
The Package
Salary
€85K-€110K base
Equity
Likely (not specified; standard for 6.5M+ raised startup)
Remote
On-site in Paris, Île-de-France; remote-friendly work model available
Benefits & Perks
Company Intelligence
Hopae builds a private, secure digital identity platform trusted globally. Backed by top investors, they power instant verification for fintech, credentials, supply chain, and gaming with 2.6M+ library downloads and 82+ eID research projects completed.
Funding
$6.5M+
Customers
Fintech, credentials, supply chain, gaming verticals
Culture
Fast-moving, global DNA, ownership culture, no micromanagement, elite standards, diverse (10+ nationalities), inclusive
Is This Role For You?
- You've led GTM or marketing teams in fast-paced startups and shipped product launches with measurable ROI
- You're comfortable turning technical/complex products into clear positioning and can articulate value to non-technical buyers
- You thrive in ambiguity, own outcomes end-to-end, and collaborate seamlessly across Product, Engineering, and BD
- You're data-driven, obsessed with conversion metrics, and continuously optimize campaigns based on performance data
- You speak fluent English and want to work in a genuinely global, multicultural environment (Seoul, Paris, SF)
- You need a large, structured marketing team from day one or prefer specialist roles over full ownership
- You're uncomfortable with on-site work in Paris or need fully remote flexibility
- You lack hands-on experience running GTM for B2B or developer-facing products, or can't back up positioning with data
Interview Process
Recruiter Intro Call
30 min – Meet the team, learn about Hopae's vision and GTM challenges
Functional or Technical Interview
45 min – Deep dive into your GTM strategy, positioning, campaign design, and data analysis skills
Culture Fit Conversation
45 min – Assess collaboration style, ownership mindset, and alignment with Hopae's values and global culture
Offer
Verbal offer + negotiation on compensation and start date
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.