The Challenge
Honeywell's Building Automation division needs someone to orchestrate go-to-market growth across France—verticals, partners, and end-users. You'll own the full stack: demand gen, ABM campaigns, partner co-marketing, and events that actually move pipeline.
Your Mission
Map France's Building Automation verticals and key accounts; develop segmented value propositions for each
Launch first integrated campaign (NPI or vertical-focused) with creative/content and media teams; track pipeline lift
Establish MDF framework and contracts with 3-5 key distributors; allocate and activate first joint marketing initiatives
Build playbooks for monthly performance reviews with sales and shared services teams; establish reporting cadence
Execute 4+ integrated campaigns across verticals; deliver min. 200 qualified leads and 5% pipeline contribution
Scale ABM strategy to 20+ target accounts with personalized messaging; track engagement and conversion rates
Host 2-3 local events (end-users, specifiers, partners); generate 150+ attendees and 50+ qualified leads
Optimize MDF spend across 5+ partners; prove 3:1 ROI on co-marketing initiatives and expand to 8+ active partners
KPIs You'll Own
Pipeline Contribution (€)
Revenue pipeline generated directly from your campaigns and demand generation efforts, tracked monthly.
Lead Volume & Quality
Number of qualified leads per campaign and conversion rate to sales-qualified leads (SQL).
MDF ROI
Return on partner co-marketing spend; target 3:1 or better.
Campaign Engagement Rate
Open rates, click-through rates, and event attendance as percentage of target audience.
Partner Activation %
Percentage of distributors actively executing joint marketing initiatives against allocated funds.
Tools & Stack
Your Team
Your Manager
Building Automation Marketing Director or VP (France/EMEA)
Current Team
Shared services teams for creative, content, media, and events; direct and indirect sales teams; vertical sales leaders
New role or backfill for growth expansion in France market
The Package
Salary
€55K-€75K base
Remote
On-site in St.-Germain-en-Laye, Île-de-France, France
Benefits & Perks
Company Intelligence
Honeywell is a Fortune 500 industrial conglomerate with a strong Building Automation division serving enterprises across verticals. The France operation serves a mature market with growing demand for smart automation solutions across commercial real estate, industrial, and institutional segments.
Customers
Enterprise commercial real estate, industrial facilities, institutional buildings (specifiers, end-users, distributors)
Is This Role For You?
- You've executed 6+ years of B2B channel or demand gen campaigns and can prove pipeline impact with real numbers
- You thrive working cross-functionally with creative teams, sales, and partners—you're a translator, not a bottleneck
- You speak fluent French and understand the French enterprise buyer; local market knowledge is a superpower for you
- You're analytical: you live in dashboards, love A/B testing, and optimize campaigns based on data—not gut feel
- You've only done B2C demand gen or consumer brand marketing; enterprise sales cycles and partner dynamics are foreign
- You prefer fully remote work or can't commit to on-site presence in France
- You're uncomfortable managing budgets, negotiating with partners, or owning P&L impact
Interview Process
Initial Phone Screen
Recruiter qualifies experience: 6+ years channel marketing, France market knowledge, demand gen proof points
Marketing Manager Interview
Deep dive on campaign examples: strategy, execution, results. Walk through 1-2 campaigns you led; what would you do differently.
Hiring Manager / Director Interview
Discuss Building Automation market opportunity, partner dynamics, and your approach to scaling demand in France. Strategic fit assessment.
Final Round (Potential Stakeholder)
May include sales leadership or shared services partner to assess collaboration style and cross-functional leadership
Interested in this role?
Apply now and hear back within days, not weeks.
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