The Challenge
FMC is modernizing its digital presence across France's agricultural sector. You'll lead the full digital transformation—from launching a major product innovation to rebuilding their web presence and managing a new CRM system that touches their entire customer base.
Your Mission
Audit current digital assets and map the CRM implementation roadmap with cross-functional teams; establish data governance standards
Develop and launch the digital strategy for the major innovation product launch with defined campaign timeline and success metrics
Establish social media content calendar (LinkedIn, Instagram, X) with 2-3 pieces of agronomic thought leadership published weekly
Define all campaign KPIs and build monthly reporting dashboard showing acquisition cost, engagement rate, and lead quality scores
Deliver new FMC France website rebuild on schedule with improved UX, documented SEO baseline, and 15%+ improvement in organic traffic targeting
Have CRM fully segmented with 3+ automated customer journey workflows live, achieving 40%+ email open rates and measurable lead-to-sales pipeline contribution
Build social following to 10K+ LinkedIn/Instagram combined with 2-3% engagement rate and documented content themes that resonate with French agronomists
Execute 4+ integrated digital campaigns (email + social + web) for product launches or seasonal campaigns, each tracked to ROI with optimization learnings documented
KPIs You'll Own
CRM Data Quality Score
Percentage of customer records meeting segmentation standards; track monthly to ensure clean audience targeting and campaign personalization.
Campaign CAC & Conversion Rate
Cost per acquisition and conversion rate by channel (email, social, organic); benchmark against agritech industry and FMC Europe benchmarks.
Email Engagement (Open/Click Rate)
Track monthly performance of CRM-driven campaigns; target 40%+ open rate and 5%+ click-through rate through segmentation and A/B testing.
Organic Traffic & Rankings
SEO performance for target agronomy keywords post-website rebuild; measure with SEMrush monthly, targeting top 10 rankings for 5+ high-intent keywords.
Social Engagement Rate & Follower Growth
Monthly tracking of LinkedIn, Instagram, X engagement and follower growth; target 2-3% engagement on posts and 150+ new followers/month.
Tools & Stack
Your Team
Your Manager
Director of Marketing France
Current Team
Marketing team France + Communication Manager + European marketing counterparts + Sales team France
New role or backfill for digital transformation push
The Package
Salary
€45K-€55K base
Variable
Participation and profit-sharing (montant non spécifié)
Remote
On-site, Lyon. Occasional travel within France.
Benefits & Perks
Company Intelligence
FMC Corporation is a global leader in agricultural crop protection and innovation. The France division is modernizing its digital infrastructure to drive growth in plant protection and agronomic solutions across the market.
Customers
French agricultural sector (farmers, agronomists, distributors)
Culture
Innovation-focused, collaborative, responsibility-driven toward sustainable agriculture
Is This Role For You?
- You've shipped 2+ CRM implementations or migrations and understand data quality, segmentation, and customer journey mapping in detail
- You're comfortable in B2B environments and have experience marketing to technical or specialist audiences (agronomists, engineers, etc.)
- You're hands-on with SEMrush, Google Analytics, and social analytics—not just a strategist, but someone who tunes campaigns daily
- You speak fluent English and want exposure to European marketing teams; collaboration across borders doesn't intimidate you
- You see digital transformation as multi-disciplinary: web, email, social, and product launches all need to work together
- You need remote flexibility; this is on-site, full-stop in Lyon
- You're weak on technical SEO or CRM data architecture; this role is hands-on infrastructure, not just creative campaigns
- You have no interest in agriculture or B2B; FMC's market is specialized and you need genuine curiosity about the sector
Interview Process
Initial screening
Conversation about digital project portfolio, CRM experience, and understanding of agritech market
Technical case study
Present a past campaign or CRM project: metrics, challenges, optimization decisions
Team interviews
Conversations with Marketing Director, Communication Manager, and European marketing peer to assess collaboration style
Culture fit + final sign-off
Senior leadership conversation; confirm relocation to Lyon and commitment to 12+ month transformation roadmap
Interested in this role?
Apply now and hear back within days, not weeks.
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