The Challenge
Episto is the AI platform helping enterprise brands (L'Oréal, Decathlon, SNCF) extract consumer insights from online conversations at scale. You're brought in to build their lead generation machine from near-zero—structuring funnels, scaling outbound, and creating repeatable growth loops that directly drive revenue.
Your Mission
Audit and rebuild HubSpot pipeline architecture: implement clean data standards, fix tracking gaps, and document the funnel so sales actually uses it
Stabilize and optimize outbound sequences: review current tools/workflows, identify leaks, A/B test messaging/timing to increase reply rates by 15-20%
Map and test 2-3 new acquisition channels beyond outbound: identify low-friction entry points (content, partnerships, community) and run 4-week pilots
Establish weekly growth ops cadence: define core metrics, create simple dashboards, and run joint marketing-sales reviews to align on priorities
Scale outbound to 2x current volume without degrading quality: automate workflows, standardize sequences, and hand off repeatable playbooks to sales ops
Reduce sales cycle friction: lower time-to-first-meeting, improve lead quality score, and implement lead scoring model that correlates with close rate
Launch first inbound campaign: build 1-2 pillar content pieces, set up lead magnets, and drive 30+ qualified leads/month from owned channels
Build growth playbook: document what works, create templated experiments, and empower sales team to run 80% of day-to-day outbound independently
KPIs You'll Own
Pipeline Generated (€)
Total ARR value of opportunities created by your growth initiatives, tracked monthly
Cost Per Qualified Lead
Ratio of marketing spend to leads that meet sales qualification criteria
Outbound Reply Rate
Percentage of cold sequences that get a response; benchmark is 15-25% for B2B SaaS
Funnel Velocity
Average days from lead entry to qualified opportunity; target is 20-30 days
CRM Adoption Rate
Percentage of sales team actively logging activity in HubSpot weekly
Tools & Stack
Your Team
Your Manager
Head of Marketing and/or Head of Sales (direct collaboration with both)
Current Team
~30 person company; marketing and sales teams likely 4-6 people combined
New growth ops role; team is expanding
The Package
Salary
€50K-€65K base
Remote
On-site in Paris (new offices in city center); 50% remote work allowed
Benefits & Perks
Company Intelligence
Episto is an AI-powered consumer intelligence platform that helps enterprises understand customers through online conversation analysis. They work with Fortune 500 brands and operate in the fast-growing conversational research market displacing traditional market research.
Team Size
30
Customers
L'OréalDecathlonSNCF
Culture
Test & learn, execution-focused, high autonomy, minimal process overhead
Is This Role For You?
- You've shipped growth campaigns end-to-end and own the metrics: not just ideas, but execution
- You're fluent in CRM/funnel data: comfortable diving into HubSpot, tracking UTM strings, building simple dashboards
- You thrive in ambiguity and can move fast: test/iterate/learn cycle energizes you, not paralysis
- You genuinely enjoy cross-functional work: you'll spend 40% of time with sales ops, not in marketing silos
- You have 2-5 years of growth, RevOps, or demand generation experience—not a first growth role
- You're a pure strategist who doesn't enjoy hands-on execution (spreadsheets, CRM hygiene, sequence optimization)
- You need heavy process and approval workflows before testing; Episto is 'move fast' culture
- You're looking for a brand/content marketing role; this is 100% funnel/pipeline mechanics
- You require 100% remote or can't commit to Paris on-site setup
Interview Process
Screening call
Hiring manager (likely Head of Growth/Sales): 20 min on your growth background and why this role excites you
Practical exercise
Take-home: Audit a fake HubSpot pipeline or design an outbound experiment; 1-2 hours, shows how you think about funnels
Deep dive with Head of Sales + Head of Marketing
45 min: Walk through the exercise, discuss current challenges, brainstorm first 90 days together
Founder conversation
30 min with CEO: Culture fit, autonomy tolerance, long-term vision alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.