The Challenge
Design'Partner sells exclusively online and needs someone who can own digital marketing strategy end-to-end. You'll build and lead their marketing team while getting your hands dirty with content, video, and conversion optimization—no corporate politics, just results.
Your Mission
Audit current marketing channels (website, email, social, paid) and identify quick-win conversion improvements
Establish SEO strategy and content roadmap; publish 8-12 optimized web pages targeting high-intent keywords
Produce and deploy 4-6 short-form videos for social and website; test messaging across channels
Build and align marketing team on quarterly goals; identify skill gaps and upskilling needs
Increase website traffic by 35-50% through organic search and paid acquisition; track CAC and ROAS by channel
Launch integrated multi-channel campaigns (email, social, video, retargeting) with measurable conversion lift
Establish content production cadence (blog, video, email nurture); achieve 20%+ engagement rate on video content
Implement marketing analytics dashboard; report weekly on traffic, conversion rate, and revenue attribution by source
KPIs You'll Own
Organic Traffic Growth
Month-over-month increase in website sessions from SEO and organic search.
Conversion Rate
Percentage of website visitors who complete a purchase or qualified lead action.
Customer Acquisition Cost (CAC)
Total marketing spend divided by new customers acquired; track by channel.
Video Engagement Rate
Percentage of viewers who watch to completion, click through, or share video content.
Email Open & Click Rate
Baseline performance of email campaigns to measure list quality and messaging effectiveness.
Tools & Stack
Your Team
Your Manager
Likely CEO or Operations Lead (not specified)
Current Team
Small existing marketing team (composition not detailed; you'll assess and upskill them)
Backfill + team expansion implied
The Package
Salary
€38K-€48K base
Remote
On-site only. Vire, Normandy, France. No remote or hybrid flexibility.
Benefits & Perks
Company Intelligence
Design'Partner is a pure-play e-commerce business with no traditional sales channel—100% of revenue comes through their website. They're looking for a marketing leader to scale digital acquisition, optimize conversion, and professionalize their digital presence.
Culture
Hands-on, results-oriented, no separation between strategy and execution
Is This Role For You?
- You've run digital marketing for an e-commerce or pure-online business and know how to move the needle on traffic and conversion
- You're comfortable with video production (DaVinci Resolve or similar) and see video as a performance lever, not just content
- You want to own the full funnel—strategy, execution, analytics, team—not just coordinate across silos
- You thrive on-site in a small team and want to build something tangible, not navigate corporate bureaucracy
- You're bilingual (French/English) or fluent in French for team communication
- You need remote work or hybrid flexibility; this is 100% on-site in Normandy
- You prefer specialist roles (SEO-only, or video-only) over a T-shaped, generalist marketing operator
- You lack hands-on experience with SEO, copywriting, video editing, or e-commerce conversion metrics
- You expect a large, established team or extensive resources; this is a scrappy, build-it-yourself environment
Interview Process
Initial screening
Confirm digital marketing background, e-commerce experience, and video production skills. Assess appetite for on-site, hands-on role.
Case study or portfolio review
Walk through past marketing campaigns (traffic growth, conversion improvements, video work). Expect questions on strategy + execution trade-offs.
Team conversation
Meet current marketing team or leadership to discuss team dynamics, upskilling priorities, and working style fit.
On-site final round
Likely meet founder/leadership, tour office in Vire, discuss 6-month roadmap and resource needs.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.