The Challenge
Cercle des Langues is scaling from English-only to a multi-language platform. You'll be the voice driving conversion across blog, social, email, and site—turning language learners into paying students.
Your Mission
Adapt 15-20 existing English blog articles to Spanish, Italian, and German with interactive elements (quizzes, level tests) to launch new language verticals
Create 8-12 high-converting social media captions across LinkedIn, Instagram, and Pinterest, aligned with SMM strategy and platform-specific tone
Write and publish 2-3 original SEO-optimized blog articles targeting high-intent keywords in language learning (conversion focus, not just traffic)
Draft 4 weekly English newsletters + 1 monthly multi-language newsletter with 15%+ click-through optimization
Establish baseline content conversion metrics: measure blog-to-lead rate, email CTR, and social-to-signup performance across all languages
Build and ship 3 lead magnet assets (e-books, language proficiency tests) that generate 200+ qualified leads/month
Optimize UX copy across site and transactional emails; A/B test subject lines and CTAs to hit 20%+ improvement in email open rates
Create and maintain content calendar for 6 months across 4 language verticals, publishing 2 blog posts/week + 5 social posts/week with consistent brand voice
KPIs You'll Own
Blog conversion rate (visitor → lead)
Track % of blog visitors who convert to leads via CTAs, forms, or newsletter signups. Target: 3-5% baseline improvement within 6 months.
Email engagement (open rate + CTR)
Weekly English and monthly multi-language newsletters tracked for opens and clicks. Target: 25%+ open rate, 3-5% CTR.
Social media engagement rate
Likes, comments, shares, and click-throughs per post across LinkedIn, Instagram, Pinterest. Target: 2-4% engagement rate.
Lead magnet conversions
Number of qualified leads captured via downloadable e-books and language proficiency tests. Target: 50+ leads/magnet in first 3 months.
Content production velocity
Articles published per week, social captions created per week, and lead magnet assets shipped on schedule.
Tools & Stack
Your Team
Your Manager
Marketing Manager
Current Team
Social Media Manager, SEO Content Manager, Marketing Manager (3-person marketing team)
New backfill role to support multi-language expansion
The Package
Salary
€700-€900/month
Remote
On-site only, St.-Ouen, Île-de-France
Benefits & Perks
Company Intelligence
Cercle des Langues is an online language learning platform specializing in English acquisition, expanding into Spanish, Italian, and German. They drive revenue through content-first lead generation—blog, social, email—converting curious learners into paying students.
Customers
Language learners seeking practical, accessible English and new-language skills
Culture
Collaborative, young, exigent (high standards). Emphasis on autonomy, idea contribution, and learning through real projects.
Is This Role For You?
- You're a Grande École or Master's student in Commerce, Journalism, Communication, or IEP with time for a serious internship commitment
- You write clearly, persuasively, and error-free in French AND fluent English (C1+). Bonus: Spanish, Italian, or German
- You understand business fundamentals: copywriting is conversion, not decoration. You test, measure, and iterate
- You're comfortable using AI (ChatGPT, Claude) to draft faster, then rewrite with original voice and brand fit
- You thrive in small, fast-moving teams where your work directly impacts revenue
- You write for style over results—if you can't think about CTR, conversion, or user psychology, this isn't it
- You lack fluent English (C1 minimum) or refuse to learn AI tools as a productivity multiplier
- You need full remote flexibility or flexibility on schedule—this is on-site, St.-Ouen, full-time commitment
- You lack the discipline to maintain consistent brand voice and editorial standards across channels and languages
Interview Process
Application + portfolio submission
Send CV + writing samples (blog post, social captions, newsletter, or email copy). Must show original voice + conversion thinking.
Copy test / case study
Likely a paid trial: write 2-3 social captions or adapt 1 blog article to a new language. Shows speed + quality + ability to follow brand guidelines.
1-on-1 with Marketing Manager
Discuss your portfolio, approach to copywriting, how you use AI, and your understanding of the language learning market.
Team meet (Social Media Manager + SEO Content Manager)
Alignment on collaboration style, workflow, and editorial vision. Informal, signals cultural fit.
Interested in this role?
Apply now and hear back within days, not weeks.
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