The Challenge
Campari Group is the 6th largest premium spirits player globally with 50+ brands in 190 markets. You'll own global brand strategy and execution for Courvoisier, driving growth through innovation, cultural relevance, and cross-market coordination in a complex, matrixed environment.
Your Mission
Audit current Courvoisier brand positioning and market performance across top 10 markets; synthesize insights into strategic brief
Map innovation pipeline and prioritize 2-3 near-term product/packaging launches with go-to-market strategies
Build stakeholder relationships with global market teams and agency partners; establish cadence for monthly brand reviews
Develop brand asset toolkit (creative, POSM, digital) for Q2-Q3 activations in key markets
Deliver medium-term brand strategy and annual marketing plan for Courvoisier with clear KPIs and market-by-market execution guidelines
Launch 1-2 innovation projects from concept through in-market execution; track conversion and revenue impact
Execute 3+ coordinated global activations with local market buy-in; measure brand lift and ROI by region
Establish brand marketing community forum; document and share best practices across House and 26 market teams
KPIs You'll Own
Brand Volume Growth YoY
Percentage growth in Courvoisier sales volume across all markets vs. previous year.
Innovation Launch ROI
Revenue generated from new product/packaging launches vs. development and marketing investment.
Campaign Activation Reach
Total addressable consumer reach across global marketing activations and content programs.
Market Compliance Score
Percentage of local markets executing on-strategy against global brand guidelines and toolkits.
Brand Health Tracking
Quarterly brand awareness, consideration, and preference scores vs. competitor benchmarks.
Tools & Stack
Your Team
Your Manager
Global Marketing Director
Current Team
Cross-functional: insights team, creative agencies, production suppliers; matrixed relationships with 26 local market teams
Backfill or expansion for Global Courvoisier brand management
The Package
Salary
$95K-$130K base
Variable
Likely 15-25% bonus tied to brand KPIs and innovation pipeline
Remote
On-site in Paris, Île-de-France. No remote flexibility indicated.
Benefits & Perks
Company Intelligence
Campari Group is the 6th largest premium spirits player globally, headquartered in Milan with 50+ brands (Courvoisier, Aperol, Skyy, etc.) distributed across 190 markets. Listed on the Italian Stock Exchange since 2001, the company operates 25 plants and its own distribution in 26 countries with ~4,700 employees.
Founded
2001
Team Size
4700
Funding
Public (Italian Stock Exchange)
Customers
190+ markets globally; strong positions in Europe and Americas
Culture
Matrixed, multicultural, fast-paced; premium brand focus with emphasis on innovation and local market engagement
Is This Role For You?
- You've managed global or multi-regional brands in premium consumer goods (spirits, luxury, FMCG) and understand category dynamics
- You thrive coordinating cross-functional teams and influencing without direct authority in matrixed environments
- You balance strategic thinking with hands-on execution—owning everything from brand strategy to creative direction to launch ops
- You have 7-10 years of marketing experience including product/packaging innovation, go-to-market strategy, and regional campaign management
- You need remote flexibility or work-from-home options; this is on-site Paris only
- You prefer individual contributor roles; this is a leadership position requiring stakeholder influence across 26 markets
- You lack experience managing innovation pipelines or launching new products/SKUs at scale
Interview Process
Initial Screening
Recruiter screen on background, global brand experience, and on-site Paris commitment
Marketing Case Study
Develop a 3-month brand strategy and activation plan for a fictional premium brand in 2-3 markets
Manager Interview
Conversation with Global Marketing Director on strategic thinking, cross-functional collaboration, and innovation approach
Stakeholder Panel
Meet with Sales, Finance, and senior market team leads to assess ability to influence and coordinate globally
Interested in this role?
Apply now and hear back within days, not weeks.
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