The Challenge
BRED Banque Populaire is France's second-largest banking group with 1.6M customers and 7,500 employees. You'll drive go-to-market strategy for enterprise banking products across a complex matrix organization spanning retail, corporate, investment banking, and international divisions.
Your Mission
Map competitive landscape and identify 3-5 market opportunities for enterprise product innovation
Conduct product/service audit across current enterprise offerings to identify gaps and improvement areas
Establish cross-functional stakeholder alignment between business units for first new offering roadmap
Build market analysis framework tracking competitor moves and customer trends in enterprise banking
Launch 2 new or enhanced enterprise offerings with full go-to-market strategy (positioning, pricing, collateral)
Drive adoption across business centers with 40%+ sales team engagement in new product training
Establish quarterly market intel cadence shared across development and commercial teams
Document product portfolio strategy and competitive positioning matrix for enterprise segment
KPIs You'll Own
New Offering Launch Success Rate
% of launched products meeting revenue targets within first 6 months
Cross-functional Velocity
Time from concept to market for new enterprise products (target: 4-6 months)
Sales Team Adoption
% of business center teams actively selling new offerings 60 days post-launch
Competitive Win Rate
Win rate on enterprise deals where BRED product matches or beats competitor offerings
Product Satisfaction
NPS or satisfaction score among enterprise customers for new/revised offerings
Tools & Stack
Your Team
Your Manager
Director of Enterprise Marketing (Responsable Direction du Marketing Entreprise)
Current Team
Enterprise marketing team working across business units, business centers, and investment banking division
New role focused on product marketing and go-to-market strategy
The Package
Salary
€45K-€55K base
Variable
Likely 10-15% performance bonus (typical for French banking mid-level roles)
Remote
On-site in Paris (RER A Joinville - Route de la Pyramide)
Benefits & Perks
Company Intelligence
BRED Banque Populaire is a cooperative bank and France's second-largest banking group (part of BPCE Group) with 1.6M customers across retail, corporate, investment, and private banking. Operating 411 branches across France, Île-de-France, Normandy, overseas territories, and international subsidiaries in Southeast Asia, South Pacific, Africa, and Switzerland. 7,500 employees globally with strong commitment to territorial development and sustainable finance.
Team Size
7500
Customers
1600000
Culture
Cooperative, human-centered, responsible growth-focused; values employee initiative, accountability, and development
Is This Role For You?
- You've managed enterprise product launches or GTM strategy in B2B (banking, fintech, or complex sales preferred)
- You excel coordinating across siloed organizations and translating between commercial and product teams
- You thrive on market analysis, competitive intelligence, and using data to make product decisions
- You want to shape real banking products at scale for 1.6M+ customers across multiple business lines
- You need full autonomy—this role is heavily cross-functional matrix work requiring stakeholder management
- You're looking for remote flexibility—on-site in Paris is non-negotiable
- You lack familiarity with banking products (mortgages, loans, treasury, trade finance concepts)
- You prefer executing campaigns over strategic product development and market positioning
Interview Process
Initial phone screen
30 mins with recruiter covering background, marketing experience, and banking knowledge
Case study/written exercise
Analyze an enterprise banking market opportunity and outline GTM strategy (2-3 hours)
Marketing director interview
60 mins with your manager on product strategy thinking, cross-functional approach, market analysis
Stakeholder panel
90-min meeting with representatives from business centers, BFBI, and development teams to assess collaboration fit
Final offer discussion
Compensation, start date, and role specifics with HR
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.