The Challenge
Balzac Paris is scaling across 4+ markets (France, UK, US, Belgium) and opening new territories. You'll be the creative force behind their international paid media and CRM strategy, where every visual and message needs to land culturally while driving conversions.
Your Mission
Master the brand aesthetic and competitive landscape across all 4 current markets; produce 3-5 high-performing ad creative variations per market for Meta, Google, TikTok, and Pinterest
Localize 2 full CRM campaign sequences (newsletter + email flows) with cultural adaptation for UK and US markets while maintaining brand voice
Build a reusable creative template library documenting top-performing concepts, formats, and messaging hooks by market
Audit and flag 10+ e-commerce localization gaps (product descriptions, sizing guides, imagery) on international sites
Own end-to-end content localization for 1 new market entry; deliver market research, creative strategy, and launch 2 paid campaigns
Achieve 15%+ improvement in creative performance through iterative testing; document learnings in a living best-practices playbook
Scale CRM adaptation framework; localize 6+ email campaigns across all markets with measurable engagement lift vs. baseline
Lead monthly competitive intelligence reports identifying emerging creative trends and cultural opportunities across your markets
KPIs You'll Own
Creative Performance by Market
ROAS and CTR on Meta/Google/TikTok paid by country; track which visual concepts outperform by geography.
Email Engagement by Market
Open rate, click rate, and conversion rate on localized CRM campaigns; measure lift from cultural adaptation.
Creative Output Velocity
Number of localized ad variants produced per week; quality consistency across markets.
Competitive Win Rate
How often your concepts outperform competitor creative in A/B testing; market share of attention.
Tools & Stack
Your Team
Your Manager
CRM & Paid Media Manager
Current Team
Brand team, E-Commerce Project Leads, Internal Studio
New backfill role supporting international expansion
The Package
Salary
€600–€750/month
Remote
On-site, Paris (Île-de-France). Full-time internship contract.
Benefits & Perks
Company Intelligence
Balzac Paris is a D2C fashion/lifestyle brand scaling internationally across France, UK, US, and Belgium. They're building a localized, creatively-driven growth engine where cultural nuance meets performance marketing. Still in growth-stage, hungry for talent who can blend strategy with hands-on execution.
Culture
Performance-driven, creative-first, collaborative; direct work with leadership; emphasis on proactivity and ownership.
Is This Role For You?
- You're studying Bac+4/5 in commerce, design, or marketing and want real-world growth experience—not busy work.
- You're fluent in Adobe (at least Photoshop/Figma) and can think visually *and* strategically about paid media.
- You thrive in ambiguity; love researching cultural nuance and adapting messaging for different markets.
- You're obsessed with performance metrics and creative testing; you want to see what works and double down.
- You're looking for a design-only role; this requires strategic thinking, CRM adaptation, and e-commerce involvement.
- You need flexible remote work; this is on-site in Paris, full-stop.
- You're uncomfortable with fast iteration and frequent pivots based on performance data.
Interview Process
Initial screening
Brief intro call; verify Adobe skills and past creative/growth project work.
Creative brief challenge
You'll localize 1-2 ad concepts (visual + copy) for a fictional product across 2 markets; show your thinking.
Manager conversation
Deep dive with CRM & Paid Media Manager on your experience, how you approach market research, and where you see growth opportunities.
Team fit
Meet Brand team; discuss collaboration style, autonomy expectations, and how you'd handle competing priorities.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.