Demand Generation Manager

Demand Generation Manager | B2B SaaS | Paid Media | ABM | HubSpot | Remote

About Us

EHS Insight is a leading SaaS platform purpose-built for Environmental, Health & Safety (EHS) and ESG management. Trusted by organizations across manufacturing, construction, energy, chemicals, and logistics, we help teams reduce risk, ensure compliance, and build a stronger safety culture.

EHS Insight is highly rated by customers, with a 4.7/5 score on G2 and recognition across multiple reports as a Leader, High Performer, and Momentum Leader. The platform has also been recognized for Best Support, Best Relationship, and Easiest to Do Business With, based entirely on verified customer feedback.

With over 500,000 users globally and recognition as a Challenger in the Verdantix Green Quadrant, EHS Insight continues to grow as organizations invest in safer, more compliant, and data-driven operations.

About the Role

EHS Insight is seeking a data-driven, execution-focused Demand Generation Manager to own and scale our paid media and ABM engine.

This role sits at the intersection of strategy, analytics, and hands-on execution. It is ideal for someone who excels at building pipeline, optimizing campaigns, and driving measurable revenue impact.

You will partner closely with Marketing, Sales, and RevOps to execute full-funnel, multi-channel campaigns that convert.

Key Responsibilities

Paid Media & Performance Marketing

• Own and optimize campaigns across Google Ads, Microsoft (Bing), and LinkedIn Ads
• Manage budgets, bidding strategies, targeting, and creative performance
• Execute continuous A/B testing to improve conversion rates and reduce CAC
• Build and optimize high-converting landing pages (Unbounce or similar)

Account-Based Marketing (ABM)

• Execute targeted ABM campaigns across paid and outbound channels
• Segment accounts and deliver personalized ad experiences
• Partner with Sales on account prioritization and pipeline alignment

Campaign Strategy & Execution

• Launch integrated, multi-channel campaigns with SEO, Product Marketing, and Marketing Ops
• Translate ICPs and personas into effective campaign strategies
• Support webinars, virtual events, and co-marketing initiatives

Lead Nurturing & Funnel Optimization

• Build and optimize nurture programs in HubSpot
• Improve MQL to SQL to Opportunity conversion rates
• Align lead scoring and handoff processes with Sales

Analytics & Reporting

• Own performance reporting across CPL, CAC, pipeline, and ROI
• Use attribution tools (e.g., HockeyStack) to optimize spend
• Deliver insights and recommendations to leadership

Required Qualifications

• 3–7 years of experience in Demand Generation, Performance Marketing, or Paid Media (B2B SaaS preferred)
• Hands-on experience with Google Ads, Microsoft Ads, and LinkedIn Ads
• Experience with HubSpot for campaign execution, lead nurturing, and reporting
• Proficiency with landing page platforms such as Unbounce
• Strong analytical mindset with a data-driven approach to optimization
• Solid understanding of ABM, B2B funnels, and buyer journeys
• Strong communication and cross-functional collaboration skills
• Ability to manage multiple campaigns in a fast-paced, remote environment

Preferred Qualifications

• Experience with N.Rich or similar ABM platforms
• Familiarity with HockeyStack or multi-touch attribution tools
• Experience in EHS, ESG, or industrial SaaS environments
• Working knowledge of SEO/GEO strategy and its integration with paid demand generation

Tools & Technology

Required: Google Ads, Microsoft Ads, LinkedIn Ads, HubSpot, Unbounce

Preferred: N.Rich, HockeyStack

What We Offer

• Competitive base salary plus performance-based bonus
• Remote-first work environment
• Opportunity to build and own a demand generation function
• Direct exposure to leadership and company growth metrics
• Health, dental, vision, and 401(k) benefits
• Mission-driven product focused on workplace safety and compliance