The Challenge
ABATECH's marketing team needs someone who can swing between creative content execution and hard data analysis. You'll own the social strategy that builds community while proving ROI through metrics.
Your Mission
Establish content calendar rhythm across all platforms with consistent publishing schedule and 90%+ on-time delivery
Baseline current community engagement metrics and set targets for response time (<2 hours) and comment-to-reach ratio
Audit existing social analytics setup in Meta Insights, LinkedIn Analytics, and TikTok Analytics; implement dashboards in Looker Studio
Propose and test 3 content themes tied to audience segments with A/B testing framework
Grow engagement rate by 25-40% through data-backed content optimization and community interaction cadence
Deliver monthly performance reports showing content ROI, audience growth trends, and competitive benchmarks
Identify and capitalize on 2-3 viral content opportunities; document winning formats for repeatable playbooks
Train internal team on analytics tools; hand off dashboard ownership and self-service reporting capability
KPIs You'll Own
Engagement Rate
Comments + shares + saves divided by impressions; track by platform and content type to identify what resonates.
Community Response Time
Average time to respond to comments and DMs; target <2 hours during business hours to build trust.
Content Performance by Format
Track reach, impressions, and conversion by content type (carousel, Reel, static post) to double down on winners.
Follower Growth Rate
Monthly net new followers as % of existing base; correlate spikes to campaigns and content drops.
Click-Through Rate to Owned Properties
% of engaged users clicking through to website, landing pages, or lead magnets from social posts.
Tools & Stack
Your Team
Your Manager
Marketing Team Lead (assumed; not specified)
Current Team
Part of creative and data-driven marketing team; exact composition not disclosed
New role to scale social community management
The Package
Salary
$45K-$55K base
Remote
Hybrid: Monday-Wednesday on-site in Medellín; Thursday-Friday remote
Benefits & Perks
Company Intelligence
ABATECH is a marketing-focused organization that blends creativity with data science to build digital experiences and brand communities. Based in Medellín, Colombia, they prioritize meaningful audience engagement backed by analytics.
Culture
Creative, data-driven, community-focused
Is This Role For You?
- You're fluent in analytics—you get excited pulling insights from Meta Insights and Looker Studio dashboards, not just posting content
- You can write punchy copy that resonates with audiences while tracking what actually moves the needle
- You thrive in hybrid setups where you're on-site enough to collaborate but remote enough to focus on deep work
- You speak advanced English (B2+) and can handle Medellín-based timezone collaboration seamlessly
- You're purely a content creator who doesn't care about metrics or ROI—this role demands equal parts creation and analysis
- You need full remote flexibility; this is hybrid with 3 required on-site days per week
- You don't have 1+ year of proven social media management experience with real brand accounts
- You're not fluent in English at B2+ level or struggle with data-driven thinking
Interview Process
Application + Portfolio Review
Submit resume, social media management examples, and 1-2 case studies showing content performance improvements you've driven
Screening Call (30 min)
Recruiter or hiring manager discusses background, English fluency, and expectations around hybrid work
Analytics Assessment (1 hour)
Take-home exercise: analyze mock social media data, interpret metrics, and present recommendations (likely in Looker Studio or similar)
Team Conversation (1 hour)
Meet with marketing lead and potentially creative lead; discuss collaboration style, tools experience, and content philosophy
Final Discussion + Offer
Salary, benefits, and on-site schedule confirmed before offer extension
Interested in this role?
Apply now and hear back within days, not weeks.
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