GTM Engineer (Marketing)

Role: GTM Engineer (Marketing)

Location:

Sacramento, CA (Onsite)

We are looking for a

results-driven Marketing Leader

who can take clear business goals and

turn them into measurable marketing execution

. This role owns planning, execution, and performance across campaigns, events, and digital channels.

You will work directly with company leadership to understand what needs to be accomplished, then independently design and run the marketing programs to achieve those outcomes.

This is a

hands-on role

for someone who enjoys building from the ground up—running campaigns, tracking performance, and continuously optimizing based on data.

Core Responsibilities

Strategy & Execution

• Translate business objectives into clear marketing plans and campaigns
• Own campaign execution across digital, outbound, inbound, and event channels
• Prioritize initiatives based on ROI, impact, and available resources
• Build and manage a practical marketing calendar (campaigns, webinars, events)

Data & Performance

• Define KPIs tied to pipeline, revenue, and growth—not vanity metrics
• Track performance across channels (email, paid, organic, events, webinars)
• Provide clear reporting on what’s working, what’s not, and why
• Continuously test, optimize, and improve performance

Campaigns & Demand Generation

• Plan and execute integrated campaigns (email, LinkedIn, ads, content)
• Partner with sales to support pipeline creation and account-based efforts
• Manage CRM and marketing automation workflows (HubSpot, Salesforce, etc.)

Webinars, Events & Conferences

• Own end-to-end execution of webinars (topics, speakers, promotion, follow-up)
• Plan and manage conference participation (booths, speaking sessions, outreach)
• Coordinate pre-event and post-event campaigns to drive ROI
• Track leads, meetings, and pipeline generated from events

Content & Messaging

• Develop clear messaging aligned to customer pain points and solutions
• Oversee creation of campaign assets (emails, landing pages, decks, one-pagers)
• Ensure consistency across all channels and touchpoints

Required Qualifications

• 3–10+ years of experience in B2B marketing (scope based on level)
• Strong execution skills—able to plan and do
• Data-driven mindset with comfort in dashboards, metrics, and attribution
• Experience running campaigns, webinars, and/or events
• Strong communication skills and comfort working directly with leadership
• Ability to operate independently and own outcomes

Preferred Qualifications

• Experience in SaaS, technology services, or B2B software
• Familiarity with Clay.com, HubSpot, or similar CRM/automation tools
• Experience supporting sales and pipeline-driven growth
• Conference and webinar management experience
• Account-based marketing (ABM) exposure

What Success Looks Like

• Campaigns consistently drive qualified leads and pipeline
• Webinars and events generate meetings, opportunities, and revenue
• Clear visibility into marketing performance and ROI
• Sales and leadership trust marketing as a growth engine
• Marketing execution scales as the business grows

Why This Role Matters

This role is

foundational

to the company’s growth. You’ll have:

• Direct access to leadership and clear goals
• Ownership over strategy and execution
• The opportunity to grow the role into a senior leadership position