GTM Systems Lead, Universal Ads

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Job Summary

Universal Ads is building the leading self-serve advertising platform for premium video. Brands of any size can now advertise on TV as simply as they can buy and manage an ad on social, and do so without paying any platform fees. To accelerate this, UA is building a modern, automation-first GTM engine. We are looking for a GTM Systems Lead to design and build the workflows, automations, and agentic systems that increase efficiency across Growth, Sales, CS, and Product. You will act as the day-to-day lead of GTM Systems, reporting directly into the Head of Growth, GTM Systems and BizOps to prioritize and execute a roadmap of commercial automation initiatives, with influence and mandate across the Revenue organization.

Job Description

Responsible for working with a cross-functional team to define, develop and deploy new workflows, automations, and agentic systems that increase efficiency. Ensures that solutions are deployed and maintained utilizing best practices as well as adaptable to change as the platform evolves. Integrates knowledge of business and functional priorities in creation and execution of roadmap. Acts as a key contributor in a complex and crucial environment. May lead projects and share expertise.

Core Responsibilities

Not a traditional RevOps or Salesforce admin role - this is a high-leverage builder who:

• Identifies high-impact inefficiencies across the revenue organization
• Designs pragmatic, automation-first solutions
• Personally builds and deploys them
• Drives measurable productivity and revenue gains

What You’ll Own

• Identify Highest-Impact Automation Opportunities
• Audit GTM workflows across Growth Marketing, Sales, CS, and the Product/GTM intersection
• Perform gap analysis and provide plan for remediation
• Pinpoint friction, manual work, and latency
• Prioritize automation initiatives based on clear revenue or efficiency impact
• Author clear architecture documentation
• Build & Deploy Automation Systems for those

Should be as comfortable building as strategizing.

Personally designs and implements solutions in areas that could include:

• AI-powered outbound workflows
• Lead enrichment and scoring systems
• Creative review and QA automation
• Fraud detection and risk scoring tools
• CRM-triggered automations
• Agentic performance insight workflows
• Internal productivity tools for reps and marketers

Priorities will be sized and addressed systematically, in partnership with the Head of the team. Will not be expected to address all of these at once, but will be expected to deliver clear results and impact against the top areas.

• Inject AI Effectively Across the Revenue Org
• Implement LLM-driven workflows (e.g., Claude Code / Cowork)
• Create agents, automations and artifacts that assist with messaging, analysis, summarization, and QA
• Continuously evaluate emerging tools and determine practical applications by partnering with third-party vendor's technical contacts
• Utilize knowledge of technical architecture expertise to ensure that these initiatives can be deployed
• Operate with Clear ROI

Every Initiative Must Tie To

• Increased revenue per employee
• Reduced manual workload
• Faster sales cycles
• Improved activation / retention
• CAC efficiency improvements

This role is measured on commercial impact against clearly set KPIs rather than system cleanliness. You will be supported in determining and evaluating those and are expected to drive continuous technical and process improvement.

Tools & Technical Fluency

Should be comfortable architecting and deploying modern automation and AI-driven systems across the GTM stack.

This role is less about mastering a single tool and more about designing scalable, flexible systems that connect data, workflows, and commercial outcomes. You should not be a rigid specialist tied to just one platform. You should be reasonably tool-agnostic - pick the right tool for the job.

Experience Should Include

• Designing workflow orchestration systems (e.g., n8n or similar platforms)
• Leveraging LLM infrastructure (e.g., Claude Code / Cowork or equivalent) within production workflows
• Building enrichment and data pipelines (e.g., Clay or comparable orchestration tools)
• Deep familiarity with CRM architecture (Salesforce, HubSpot, etc.)
• Working with APIs and writing production-grade scripts (Python / JavaScript preferred)
• Comfort querying and modeling data (SQL strongly preferred)

What We’re Looking For

• 5–10 years in GTM Systems, GTM Engineering, Growth Engineering, RevOps Engineering, or similar roles
• Proven experience building automation that drove measurable commercial impact
• Comfort writing scripts, working with APIs, and deploying workflow tools
• Strong product sense - you understand user flows and commercial incentives
• Highly curious and solution-oriented
• Scrappy, hands-on builder mentality
• Able to lead directionally without managing a large team
• Desire to build and steer a high-impact function at a growing business

Employees At All Levels Are Expected To

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes. Additionally, an applicant’s criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment.

Skills

Automation Technology; AI Integration; AI Systems; AI Agents

Salary

Primary Location Pay Range: $128,099.92 - $192,149.88

Additional Range: This job can be performed in Colorado, Illinois, and Washington with a Pay Range of $106,749.94 - $192,149.88. This job can be performed in California with a good faith estimated pay range upon hire of $96,074.94 USD - $177,916.56.

Comcast intends to offer the selected candidate base pay within the posted range for this role at the time of posting dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years