The Challenge
Awardco is looking for a hands-on Paid Digital Marketing Manager to own multi-million dollar campaigns across Google Ads, LinkedIn, and Meta. You'll drive measurable pipeline growth through relentless experimentation and optimization, working directly with creative and web teams to move the needle on ROAS and CPL.
Your Mission
Audit and establish baseline performance metrics across all paid search and social channels; document current ROAS, CPL, and CTR by platform
Implement comprehensive UTM tagging and conversion tracking across all campaigns; ensure GA4 and platform-level tracking are properly configured
Launch 3-5 A/B tests on high-impact ad copy, creative, and audience segments; establish testing cadence and hypothesis framework
Partner with web team to identify and optimize top 2-3 conversion bottlenecks on landing pages; measure impact on CVR
Grow pipeline sourced from paid channels by 25-40% YoY through optimization and creative scaling
Reduce CPL by 15-25% through audience refinement, bid strategy optimization, and conversion path improvements
Build documented playbooks for paid search and paid social campaigns; establish best practices for creative testing and audience targeting
Deliver quarterly business reviews with clear insights, recommendations, and projected impact; present 8-12 completed experiments with results
KPIs You'll Own
ROAS (Return on Ad Spend)
Revenue generated per dollar spent on paid campaigns; your primary lever for proving paid channel ROI.
CPL (Cost Per Lead)
Average cost to acquire one qualified lead; optimize downward through audience and conversion path refinement.
CTR (Click-Through Rate)
Percentage of impressions that result in clicks; signals ad relevance and creative performance.
CVR (Conversion Rate)
Percentage of clicks that convert to leads; directly tied to landing page quality and targeting accuracy.
Pipeline Influence
Revenue attributed to paid digital touchpoints; the business outcome that matters most.
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Cross-functional collaboration with web and creative teams; unclear if you have direct reports
New role or backfill not specified
The Package
Salary
$95K-$130K base
Remote
On-site, Lindon, UT
Benefits & Perks
Company Intelligence
Awardco is a B2B SaaS company operating in the employee engagement and rewards space. They manage significant paid digital budgets across search and social to drive demand generation and pipeline growth.
Culture
Performance-oriented, growth-focused, experimentation-driven
Is This Role For You?
- You've managed $1M+ annual budgets across Google Ads and Meta platforms with direct ownership of P&L
- You get energized by A/B testing, data analysis, and incrementally improving ROAS and CPL
- You thrive in hands-on roles where you execute AND strategize (not just report dashboards)
- You've successfully collaborated with web/creative teams to improve landing page CVR and overall funnel efficiency
- You're comfortable working on-site and want to directly influence a company's growth trajectory
- You prefer remote work or flexibility; this is strictly on-site in Utah
- You're looking for a strategic/manager-only role; this requires hands-on campaign execution and optimization
- You haven't managed paid digital campaigns for 5+ years or lack deep platform expertise in Google, LinkedIn, and Meta
Interview Process
Phone Screen
Confirm paid digital experience, campaign scope, and platform expertise
Portfolio Review
Walk through 2-3 campaigns you've optimized; discuss metrics, tests run, and business outcomes
Technical Assessment
Likely case study or scenario-based questions on campaign strategy, testing, and optimization
Team Interviews
Meetings with hiring manager, cross-functional partners (web, creative), and potentially leadership
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.