Marketing Manager Europe

About the Company

We are a fast-growing company specializing in automotive diagnostic technologies and intelligent vehicle solutions. Our products are widely used in vehicle maintenance, diagnostics and repair markets.

Overview

To support our expansion in the European market, we are seeking a proactive and hands-on Marketing Manager/ Specialist to lead and execute marketing activities for our growing automotive aftermarket business. This role is ideal for a creative and organized professional who can manage both strategic initiatives and day-to-day marketing operations.

Key Responsibilities

1. Content & Digital Marketing

• Plan, create, and manage engaging online content across all digital channels
• Maintain and update the company website, ensuring accuracy and SEO optimization
• Develop and execute content strategies aligned with brand and product positioning

2. Social Media Management

• Manage and grow company presence across social media platforms (e.g., LinkedIn, Facebook, Instagram)
• Create and schedule posts, stories, and campaigns
• Track analytics and report on performance

3. Events & Trade Fairs

• Plan, coordinate, and execute participation in trade shows and industry events
• Manage logistics including booth design, materials, travel, and schedules
• Coordinate pre- and post-event marketing campaigns
• Represent the company at events when required

4. Marketing Materials & Catalogues

• Develop and update brochures, product catalogs, and technical documentation
• Coordinate with internal teams and external suppliers (designers, printers)
• Ensure consistency, accuracy, and timely delivery of materials

5. Brand Management & Communication

• Maintain and strengthen brand identity across all channels
• Ensure consistency in messaging, tone, and visual identity
• Support internal and external communication initiatives
• Collaborate with sales and product teams to align marketing strategies

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or a related field
• 3+ years of marketing experience (preferably in automotive aftermarket sector)
• Strong content creation and copy-writing skills
• Experience with social media management and digital marketing tools
• Familiarity with Adobe Creative Suite or similar tools is a plus
• Excellent organizational and project management skills
• Ability to work independently in a small team environment
• Fluent in English (additional languages are a plus)

What We Offer

• Dynamic role with broad responsibilities and high impact
• Opportunity to shape and grow the company’s marketing function
• Collaborative and flexible work environment
• Competitive salary based on experience