The Challenge
Workday is modernizing its enterprise marketing automation infrastructure during a critical transition period. You'll architect the technical migration from legacy to next-gen systems while building AI-enabled capabilities for a global marketing org.
Your Mission
Plan and execute technical transfer of marketing automation programs, assets, and logic from legacy to new instance with zero lead leakage
Map complete data schemas between old and new environments; validate data integrity across migration
Create comprehensive documentation for marketing ops processes and platform configurations for cross-functional teams
Identify and prioritize 3-5 AI-driven features to improve automation efficiency and operational workflows
Complete full cutover between instances; monitor system performance and resolve post-migration issues
Implement lead scoring and routing model optimization; measure impact on sales conversion metrics
Build scalable marketing automation infrastructure supporting Adobe Journey Optimizer B2B and Real-Time CDP integration
Define and execute efficiency gains roadmap; quantify automation wins in cost savings and operational velocity
KPIs You'll Own
Migration Success Rate
% of campaigns, assets, and lead records successfully transferred with zero data loss or campaign downtime.
Lead Leakage
Measure leads lost or duplicated during cutover period; target: <0.1% loss.
System Uptime
Availability of marketing automation instance during and post-migration; target: 99.9%+
Automation Efficiency Gains
Time saved per campaign execution and operational tasks after AI feature implementation.
Tools & Stack
Your Team
Your Manager
Marketing Operations Leadership (specific title not provided)
Current Team
Cross-functional marketing operations, marketing, sales, and marketing technology teams
Strategic backfill for complex enterprise migration leadership
The Package
Salary
$160K-$200K base
Remote
Hybrid on-site in Pleasanton, CA
Benefits & Perks
Company Intelligence
Workday is a leading enterprise cloud applications company providing financial management and human capital management solutions. The company serves thousands of enterprise customers globally and is investing heavily in modernizing its own marketing technology infrastructure.
Customers
Enterprise (thousands globally)
Is This Role For You?
- You've led 2+ enterprise marketing automation migrations and understand data schema complexity
- You're certified in Marketo and comfortable with Adobe marketing technology stack
- You excel at translating technical architecture into clear documentation for non-technical stakeholders
- You thrive in high-stakes environments where campaign continuity and data integrity are non-negotiable
- You're interested in emerging AI applications in martech and want to architect next-gen capabilities
- You need full remote flexibility; this requires hybrid on-site presence in Pleasanton
- You lack hands-on enterprise migration experience or avoid complex technical problem-solving
- You're uncomfortable with contract-based engagement or need permanent employment with equity upside
Interview Process
Initial Screen
Alignment on migration scope, enterprise martech background, and Marketo/Adobe expertise
Technical Deep Dive
Architecture discussion around past migrations: data mapping, cutover planning, risk mitigation
Case Study
Walk through a complex migration you've led; focus on problem-solving and stakeholder communication
Leadership Alignment
Meeting with marketing ops leadership to discuss vision, autonomy, and success metrics
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.