The Challenge
Wolverine Worldwide operates a $2B+ portfolio of iconic brands across 170 countries. You'll own the analytical backbone that drives CRM performance decisions across Merrell, Saucony, Sweaty Betty, and more—turning complex channel data into insights that shape marketing strategy.
Your Mission
Audit current CRM performance reporting across all brand teams and establish baseline metrics for email, SMS, push, and in-app channels
Build standardized monthly performance dashboards in Power BI/Tableau that replace ad-hoc spreadsheets and reduce reporting time by 40%
Document and own month-end billing reconciliation process for all CRM channel vendors with zero discrepancies
Partner with brand teams to document 15+ analytics requirements and create a prioritized request backlog
Deliver quarterly CRM performance reports to executive leadership showing trends, ROI by channel, and year-over-year benchmarks
Implement predictive forecasting model for CRM revenue and budget pacing across the brand portfolio
Establish CRM data governance standards and audit trail documentation for compliance and accuracy
Reduce analytics request turnaround time from ad-hoc to SLA-based delivery (48-72 hours for standard requests)
KPIs You'll Own
CRM Channel ROI
Track revenue, conversion rate, and cost-per-acquisition by email, SMS, push, and in-app across all brands.
Forecast Accuracy
Monthly variance between predicted and actual CRM revenue to validate forecasting model performance.
Reporting Turnaround Time
Days from request to delivery for analytics deliverables; aim to reduce from current baseline.
Segment Performance
Lift and engagement rates of predictive segments vs. control groups to measure targeting effectiveness.
Billing Accuracy
% of month-end accruals and vendor invoices reconciled with zero discrepancies.
Tools & Stack
Your Team
Your Manager
VP or Director of CRM/Analytics (assumed based on role level)
Current Team
Cross-functional: brand marketing teams, finance/accounting, RRD (Iridio) agency partners
New role—backfill need or expansion not specified
The Package
Salary
$85K-$105K base
Remote
Hybrid: 3 days on-site in Rockford, MI; 2 days remote
Benefits & Perks
Company Intelligence
Wolverine Worldwide (NYSE: WWW) is a $2B+ footwear and apparel powerhouse operating across 170 countries. The portfolio includes Merrell, Saucony, Sweaty Betty, Hush Puppies, Wolverine, Chaco, and licensed brands Cat and Harley-Davidson. Named Footwear News Company of the Year in 2025 and Forbes Dream Employer.
Funding
Public (NYSE: WWW)
Customers
Direct-to-consumer and wholesale across footwear, apparel, and lifestyle categories
Culture
Certified Great Place to Work; recognized for diversity, inclusion, and culture (Forbes America's Best Employers for Women and Company Culture)
Is This Role For You?
- You live for data storytelling—turning messy CRM data into executive-ready insights that actually change decisions
- You're a Power BI/Tableau power user who can build dashboards without waiting for an engineer
- You thrive owning end-to-end processes (forecasting, budgeting, reporting) and making them scalable and repeatable
- You've worked in CRM or performance marketing and understand email, SMS, push, and in-app metrics cold
- You're comfortable juggling multiple brands and stakeholders without losing attention to detail
- You need full remote work—this role is hybrid with 3 days on-site in Michigan
- You're allergic to spreadsheets and finance-adjacent work (budgeting, month-end accruals are 30% of the job)
- You lack hands-on data visualization experience; this isn't a research-only role
Interview Process
Phone Screen
Recruiter confirms CRM and analytics background, remote flexibility, and base expectations
Technical Assessment
Live Excel/Power BI exercise: analyze sample CRM data, build chart, explain insights and recommendations
Hiring Manager Interview
Deep dive on CRM platform experience, forecasting methodology, and approach to cross-functional collaboration
Stakeholder Panel
Meet 2-3 brand marketing leads and finance partner; discuss analytics needs and how you'd prioritize requests
Offer
Verbal offer with background check; standard 2-week notice expected
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.