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B2B Digital Marketing Manager

White Light Digital Marketing • San Marino, CA

Growth MarketingPlenoOn-siteFull time$60K - $75K
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B2B MarketingContent StrategySEO/AI FocusOn-site$60K-$75KManager Level

The Challenge

White Light Digital Marketing partners with private equity and Enterprise clients on AI and SEO strategy. You'll own their entire digital presence—from LinkedIn content and YouTube production to event execution—reporting directly to the CEO.

Your Mission

First 3 Months
1

Establish consistent LinkedIn publishing cadence (2-3x weekly) in WLDM's data-driven voice; track engagement and audience growth

2

Audit and organize all brand assets into centralized library with updated style guide and templates

3

Launch first post-event marketing sequence from a major conference with measurable email open/click metrics

4

Coordinate and deliver visual assets (decks, banners, signage) for 2+ upcoming enterprise events

By 6 Months
1

Grow YouTube channel subscribers by 40%+ through optimized workflow with freelance editors and strategic content calendar

2

Implement campaign performance dashboard tracking content reach, engagement, conversion by channel

3

Build repeatable systems for conference prep and follow-up that reduce logistics friction by 50%

4

Translate 3-4 technical research findings into viral-worthy social/video assets with measurable amplification

KPIs You'll Own

LinkedIn Engagement Rate

Track likes, comments, shares on WLDM content; target 3-5% engagement rate on posts

Content Output Velocity

Monitor posts published per week, videos edited, assets created against project deadlines

Event ROI

Measure leads captured, follow-up sequences completed, and pipeline influenced post-event

Campaign Performance

Email open rates, click-through rates, and conversion metrics across all digital campaigns

Tools & Stack

LinkedInYouTubeEmail marketing platformProject management (Asana/Monday.com implied)Figma/CanvaGoogle AnalyticsSEO toolsFreelancer coordination platforms

Your Team

Your Manager

CEO

Current Team

Small team; you'll coordinate external freelancers (designers, video editors, animators)

New role to scale existing marketing operations

The Package

Salary

$60K-$75K base

Remote

On-site in San Marino, CA (Full-time)

Benefits & Perks

Direct collaboration with CEO and leadership
Autonomy to shape marketing operations and systems
Work on Enterprise and private equity accounts
Career advancement in fast-growing agency
Exposure to AI and SEO innovation
Flexible work environment

Company Intelligence

White Light Digital Marketing is a US-based SEO and AI-focused agency serving private equity and Enterprise clients. They specialize in translating technical research into high-impact marketing and digital strategy.

Customers

Private equity firms, Enterprise-level B2B clients

Culture

Fast-paced, innovation-driven, direct CEO access, autonomy-focused

Is This Role For You?

For You If
  • You've managed B2B digital marketing campaigns end-to-end and love owning full funnel
  • You're a systems thinker who thrives organizing chaos—freelancers, assets, deadlines, creative chaos
  • You can translate technical/data-heavy concepts into punchy, engaging content for LinkedIn/YouTube
  • You want direct influence on strategy and work closely with leadership without corporate bureaucracy
  • You've coordinated events or managed remote teams and enjoyed the creative project side
Won't Work If
  • You need a fully remote setup—this role is on-site in San Marino, CA only
  • You're waiting for equity upside; this is salary-only with no equity mentioned
  • You prefer deep hands-on design/video work over orchestrating freelancers and managing campaigns
  • You need a clear 9-to-5 boundary; CEO-adjacent roles often blur hours

Interview Process

1

Initial screening

Hiring manager (likely CEO) discusses digital marketing background, B2B experience, and project management examples

2

Portfolio review

Walk through past campaigns, content you've created, and evidence of brand/project management

3

Project scenario

Discuss how you'd handle multiple concurrent campaign deadlines and coordinate external freelancers

4

CEO conversation

Direct discussion about vision, working style, how you'd shape WLDM's marketing operations

Interested in this role?

Apply now and hear back within days, not weeks.

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About Growth Marketing Roles

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