The Challenge
Waste Pro USA needs a Digital Marketing Manager who can build and execute growth strategies that actually move the needle on ROI. You'll own the full digital ecosystem—from paid ads and SEO to social media and website strategy—for a growing waste management company in Sarasota.
Your Mission
Audit current digital presence, paid channels, and analytics setup; identify quick wins on ad spend efficiency
Launch or optimize 2-3 core paid campaigns (search, social, display) with clear KPI tracking and weekly reporting
Develop documented digital marketing strategy and 90-day roadmap aligned to business goals
Establish baseline KPIs and reporting dashboard for CAC, conversion rate, and ad ROAS across all channels
Achieve 20%+ improvement in paid campaign ROAS through continuous optimization and A/B testing
Execute integrated social media strategy with consistent posting, community management, and engagement metrics
Increase organic traffic 30%+ through SEO improvements, content strategy, and technical optimization
Manage digital marketing budget and demonstrate positive ROI across all channels with monthly stakeholder reporting
KPIs You'll Own
ROAS (Return on Ad Spend)
Track revenue generated per dollar spent on paid campaigns across all channels.
CAC (Customer Acquisition Cost)
Measure total cost to acquire a new customer across digital channels.
Conversion Rate
Monitor percentage of visitors converting to leads or customers on website and landing pages.
Organic Traffic & Rankings
Track monthly organic visits and keyword rankings for priority search terms.
Social Engagement Rate
Measure likes, shares, comments, and follower growth across social platforms.
Tools & Stack
Your Team
Your Manager
Marketing Director or VP (not specified)
Current Team
Appears to be first dedicated digital marketing hire or backfill; will collaborate with broader marketing team
Backfill or new strategic hire to build digital capability
The Package
Salary
$65K-$85K base
Remote
On-site in Sarasota, FL
Benefits & Perks
Company Intelligence
Waste Pro USA is a waste management and environmental services company operating across the southeastern United States. They handle residential and commercial waste collection, recycling, and disposal services.
Customers
Residential and commercial waste clients across the Southeast
Culture
Fast-paced, collaborative, results-driven organization focused on growth and operational excellence.
Is This Role For You?
- You've run paid campaigns and actually know what ROAS means (not just buzzwords)
- You're comfortable jumping into Google Analytics and interpreting data to drive decisions
- You can design simple graphics in Adobe Suite or learn quickly—visual execution matters
- You want a full-stack digital marketing role where you own strategy AND execution
- You need 100% remote work—this is on-site only in Sarasota
- You're a creative theorist who doesn't track metrics or care about ROI
- You lack hands-on campaign management experience (agency experience strongly preferred)
Interview Process
Phone Screen
Discussion of digital marketing background, relevant experience with paid ads and analytics, and expectations for the role.
Interview with Marketing Manager/Director
Deep dive into past campaigns, metrics, and your approach to strategy and execution.
Skills Assessment or Case Study
Potential request to review current campaigns or develop brief marketing strategy recommendation.
Final Interview
Meeting with hiring manager to assess cultural fit and discuss growth opportunities within the company.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.