The Challenge
VFI Corporate Finance needs a growth marketer who can own the full funnel—from LinkedIn brand presence to paid media to sales enablement. You'll drive visibility in private corporate finance while partnering with sales leaders and external agencies to fuel pipeline.
Your Mission
Audit current LinkedIn presence across VFI and Americas Capital Finance; develop and launch optimized content calendar with 2x weekly posts and documented engagement targets
Map and execute first nurture campaign in Pardot/Salesforce Marketing Cloud targeting warm leads; set baseline metrics for open rate, click-through, and conversion
Partner with sales leadership to inventory all current collateral; prioritize and rebuild 3-5 high-impact assets (corporate overview, proposal templates, one-pagers)
Establish monthly reporting cadence consolidating social, email, SEO, and paid performance; deliver first executive summary with pipeline influence analysis
Drive LinkedIn engagement metrics: 25% increase in impressions, 20% increase in profile visits, documented lead attribution from content
Scale email nurture program to 4+ active sequences; optimize send times and messaging based on A/B testing; target 30%+ open rates
Launch refreshed SEO and PPC strategy; achieve month-over-month improvement in keyword rankings for 10+ priority terms and 15%+ ROI on paid spend
Reduce sales collateral creation cycle by 40% through Salesforce automation and templated proposal workflows; capture feedback loop with sales for continuous improvement
KPIs You'll Own
LinkedIn Engagement Rate
Monthly impressions, profile visits, and click-through rate on content posts; track trending topics and audience segments.
Email Campaign Performance
Open rate, click-through rate, and conversion rate across nurture and outbound sequences; segment performance by audience and content type.
Pipeline Influence
Attributed revenue and deal influence from marketing campaigns; track touchpoint attribution across social, email, and paid channels.
SEO Keyword Performance
Monthly ranking positions for target keywords; organic traffic volume and cost-per-acquisition from organic search.
Paid Media ROI
Cost-per-lead and return-on-ad-spend across Google PPC, retargeting, and display campaigns; monthly budget pacing against targets.
Sales Enablement Adoption
Utilization rate of collateral, proposal templates, and automated workflows by sales team; feedback and refresh cycle completion.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Marketing or Chief Marketing Officer
Current Team
Cross-functional: Sales leaders, HR, Operations, external agencies (SEO, PPC, web, automation); no internal marketing team size specified
New role or backfill not specified
The Package
Salary
$85K-$120K
Remote
On-site, Salt Lake City, UT
Benefits & Perks
Company Intelligence
VFI Corporate Finance is a B2B player in private corporate financial services with a subsidiary, Americas Capital Finance. They serve the capital markets and corporate finance space, requiring deep expertise in B2B positioning and sales enablement.
Customers
Private equity, corporate finance, capital markets
Culture
Cross-functional, vendor-partner focused, execution-oriented with strategic oversight
Is This Role For You?
- You've run full-funnel B2B marketing campaigns and can speak fluently about LinkedIn strategy, email automation, and paid media ROI
- You're equally comfortable with strategy and hands-on execution—building decks, managing timelines, and optimizing campaigns weekly
- You thrive in ambiguous environments where you own multiple channels and must prioritize ruthlessly based on pipeline impact
- You have 4+ years of marketing experience in B2B SaaS, financial services, or capital markets; Pardot or Salesforce Marketing Cloud experience is a plus
- You're a vendor manager and communicator—capable of wrangling agencies, sales leaders, and internal teams around shared metrics
- You need a dedicated team or specialist support; this is hands-on across 5+ channels with external agencies as leverage, not a team of 3+
- You're uncomfortable with on-site, full-time work in Salt Lake City; this is 100% in-office
- You lack direct experience with email automation platforms (Pardot, HubSpot, Marketo) or paid media management; learning curve will be steep
Interview Process
Initial Screening
Phone call with hiring manager to discuss background, marketing philosophy, and fit for cross-functional role
Marketing Strategy Case Study
Present a 20-30 min overview of how you'd approach LinkedIn strategy, email nurture, and paid media for a B2B financial services company
Sales Leadership Conversation
Speak with internal sales leaders about sales enablement priorities and how you'd support prospecting workflows
Executive Round
Meet with VP/CMO or equivalent to discuss reporting cadence, cross-functional alignment, and long-term marketing strategy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.