The Challenge
VacationRenter is a unicorn-trajectory travel marketplace (hit $1B GMV in 2 years) looking to scale user acquisition across paid channels. You'll own the growth engine reporting directly to the Head of Growth—testing new channels, optimizing existing ones, and launching mobile app campaigns at scale.
Your Mission
Audit existing paid channel performance (programmatic, OTT/CTV, Meta, Affiliate) and identify 2-3 quick wins to improve ROAS within 30 days
Build cross-functional tracking infrastructure with Analytics and Engineering to establish baseline cohort metrics, LTV, and CAC by channel
Launch and optimize 2-3 new channel tests (emerging platforms, geo-expansion, or audience segments) with clear success criteria
Develop 90-day performance marketing strategy document outlining channel mix, budget allocation, and growth targets
Scale top 3 performing channels by 50%+ while maintaining or improving ROAS through creative testing and audience refinement
Own full launch of mobile app acquisition campaigns via Apple Search Ads and Google App Campaigns, hitting download and activation targets
Establish international expansion playbook for 2+ new geographic markets with localized channel strategies
Build automated dashboards and weekly reporting cadence that surfaces actionable insights to leadership and product teams
KPIs You'll Own
CAC (Cost Per Acquisition) by Channel
Track blended and channel-specific acquisition costs to optimize spend allocation and identify efficiency gains.
ROAS (Return on Ad Spend)
Measure revenue generated per dollar spent across all paid channels to evaluate campaign profitability.
Cohort LTV (Lifetime Value)
Monitor long-term value of users acquired from each channel to inform sustainable growth strategies.
Mobile App Install Rate & Day-7 Activation
Key metrics for app campaign success, tracking both downloads and meaningful user engagement post-install.
Onboarding Conversion Rate
Measure % of users who complete signup-to-first-booking funnel, optimized with product partnership.
Tools & Stack
Your Team
Your Manager
Head of Growth
Current Team
Product, Analytics, Engineering (cross-functional partners)
New role to scale growth function
The Package
Salary
$110K-$140K base
Remote
On-site in Dallas, TX (role description says hybrid but location constraint is primary)
Benefits & Perks
Company Intelligence
VacationRenter is a global travel platform aggregating millions of property listings (homes, villas, apartments, hotels). Launched from Wilbur Labs in 2018, the company hit $1B in gross bookings in just 2 years and is backed by experienced travel industry leaders.
Founded
2018
Customers
Travelers globally seeking vacation accommodations
Culture
Fast-paced startup environment with emphasis on experimentation and ownership
Is This Role For You?
- You've scaled paid acquisition campaigns across 3+ channels (programmatic, social, app, CTV, affiliate) and can show real ROAS improvements
- You're comfortable with SQL, analytics platforms (Mixpanel, Amplitude), and can self-serve data to test hypotheses
- You thrive in scrappy, fast-moving startups and enjoy hands-on execution—not just strategy
- You've worked on mobile app growth or marketplace products and understand unit economics, cohorts, and LTV
- You're a relentless optimizer who A/B tests everything and makes decisions based on data, not gut feel
- You need remote flexibility—this is on-site in Dallas with no explicit remote option
- You're a brand marketer at heart; this role is 100% performance-driven and metric-obsessed
- You haven't managed paid budgets >$100K/month or don't have hands-on PPC/campaign management experience
- You prefer stable, predictable processes; VacationRenter will demand speed, experimentation, and pivoting based on data
Interview Process
Screen with Recruiter
Warm conversation about growth background, paid channel experience, and alignment with startup pace.
Case Study / Presentation
Walk through a past campaign you scaled—channels tested, metrics tracked, learnings, and ROI impact.
Interview with Head of Growth
Deep dive on growth strategy, channel thinking, and how you'd approach VacationRenter's current acquisition challenges.
Cross-functional Chat
Brief sync with Product/Analytics to assess collaboration style and technical fluency.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.