The Challenge
The Flex Co. is building brand-to-shelf strategies that actually move product. You'll own the translation from brand positioning into retail-ready campaigns across retailer media networks, field activations, and shopper experiences—reporting directly to leadership with real P&L impact.
Your Mission
Audit current brand and shopper marketing programs across top 3 retail partners; identify messaging inconsistencies and conversion gaps
Develop integrated 90-day shopper marketing strategy tied to key retail calendar moments and buyer priorities
Build operational playbook for retailer media network campaigns with clear asset specs, approval workflows, and performance tracking
Establish monthly cross-functional sync cadence between Marketing, Sales, and Growth teams with shared KPI dashboard
Launch 2-3 retailer-specific integrated campaigns (in-store + digital + paid) and measure lift against baseline conversion metrics
Increase retailer media network spend efficiency by 20% through data-driven audience targeting and creative optimization
Support Sales team through 5+ buyer meetings and 2 annual line reviews with battle-tested shopper insights and co-marketing recommendations
Develop and execute field marketing strategy for 2+ key markets with measurable point-of-sale conversion impact
KPIs You'll Own
Retail Conversion Rate
Track shopper conversion uplift from awareness campaigns to point-of-sale purchase across key retailers.
Retailer Media Network ROI
Measure return on paid retailer media spend, including ROAS and cost per conversion across campaigns.
Brand Awareness & Consideration
Monitor brand lift and purchase intent among target shoppers through periodic tracking studies or retailer panel data.
Field Activation Performance
Quantify sales impact and engagement metrics from in-store and experiential marketing initiatives by market.
Campaign Execution Velocity
Time-to-launch for retailer campaigns and creative assets, with target of 50% faster turnaround via AI-assisted workflows.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP of Marketing or CMO
Current Team
Cross-functional: Brand, Creative, Digital, Growth, Ecommerce, and Sales teams
New role—building out dedicated brand & shopper marketing function
The Package
Salary
$105K-$120K base
Variable
Equity stock options included
Equity
Stock options (exact grant not specified)
Remote
On-site / Hybrid based in Venice, CA headquarters; occasional travel for events and retailer meetings
Benefits & Perks
Company Intelligence
The Flex Co. is a direct-to-consumer and retail brand operating in a health-sensitive category. They're building integrated marketing that spans brand positioning, retail distribution, and shopper conversion. The company values strategic thinking paired with hands-on execution and cross-functional collaboration.
Customers
Retail partners (major networks), direct consumer channels, ecommerce
Culture
Strategic, execution-focused, collaborative; expects comfort with AI tools and occasional retailer travel
Is This Role For You?
- You've shipped integrated brand + retail campaigns and can tie them to measurable conversion lift
- You speak fluent 'shopper' and retailer; you understand buyer priorities and in-store merchandising dynamics
- You're equally comfortable in strategy sessions and field activations—hands-on execution is your strength, not a step down
- You use AI daily as a strategic and creative accelerant, not a buzzword
- You thrive in cross-functional environments and can influence Sales, Growth, and Creative teams without direct authority
- You're brand-only and uncomfortable with retail/field mechanics or P&L ownership
- You need remote-first work; this is on-site in Venice with travel required
- You're not comfortable speaking to retailers, attending buyer meetings, or representing the brand in the field
- You're uncomfortable working in a health-sensitive category with strict messaging guardrails and compliance needs
Interview Process
Initial Screening Call
Recruiter or Hiring Manager discusses shopper marketing background, retail partnerships, and campaign case studies (20-30 min)
Hiring Manager Deep Dive
VP/CMO discussion on strategic approach to brand-to-retail translation, cross-functional leadership, and how you'd handle retailer conflicts (45-60 min)
Functional Exercise
Live case study: You're given a retailer media brief and asked to outline strategy, creative direction, and KPIs (async or live whiteboard)
Cross-Functional Panel
Meet with Sales, Growth, and Creative leaders to assess collaboration style and alignment on priorities (30-45 min)
Final Round
Executive meeting and offer discussion with Leadership (CEO or VP Sales)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.