The Challenge
Fast-growing SaaS healthcare company in Lower Manhattan needs a hands-on Marketing Manager to own the full funnel—from paid acquisition to email nurture to organic reach. You'll drive real revenue impact while staying close to Product and Customer Success in a collaborative, high-velocity environment.
Your Mission
Audit and optimize all paid campaigns (Google Ads, LinkedIn Ads) to establish baseline CAC and conversion rates
Launch 2-3 integrated email campaigns in Salesforce targeting high-intent prospects and drive initial engagement metrics
Establish LinkedIn content calendar with weekly posts and define engagement KPIs for social channels
Conduct SEO audit and implement 5-10 priority on-page and technical optimizations to improve organic visibility
Grow qualified leads by 30%+ through optimized paid campaigns and improved conversion rates across channels
Build and execute a scalable email nurture sequence achieving 25%+ open rates and 5%+ conversion
Establish LinkedIn as primary demand driver with 50%+ engagement growth and documented pipeline influence
Increase organic traffic by 40% through SEO improvements and drive content-driven lead generation pipeline
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track paid and organic CAC by channel to optimize budget allocation and prove marketing ROI.
Marketing Qualified Leads (MQLs)
Monitor monthly MQL volume and conversion rate from campaigns to measure demand generation impact.
Cost Per Lead (CPL)
Measure CPL across paid channels (Google Ads, LinkedIn) to identify efficient acquisition channels.
Email Engagement Rate
Track open rates, click rates, and conversion rates on CRM-driven campaigns to optimize messaging.
Organic Traffic & Conversion
Monitor monthly organic visitors and conversion rate from SEO efforts to validate content strategy.
Paid Campaign ROAS
Measure return on ad spend across Google and LinkedIn to justify budget and optimize bidding.
Tools & Stack
Your Team
Your Manager
VP of Marketing or CMO (not specified)
Current Team
Marketing team size not specified; you'll partner closely with Product and Customer Success teams
New hire—backfill or expansion role not specified
The Package
Salary
$120K-$135K base
Variable
Bonus
Equity
Equity included
Remote
On-site only. Lower Manhattan, NYC. Local candidates required—no visa sponsorship.
Benefits & Perks
Company Intelligence
Fast-growing SaaS healthcare company operating in Lower Manhattan. Private company with focus on healthcare software solutions. Early to growth-stage based on role description.
Culture
Fast-paced, collaborative, hands-on execution mindset. Values direct partnership between teams.
Is This Role For You?
- You've run 5+ years of B2B SaaS marketing and want a hands-on manager role where you own the full funnel
- You're proficient in Google Ads, Salesforce, and Google Analytics—not just strategic concepts but actual campaign execution
- You live in NYC or are willing to commute daily to Lower Manhattan (no remote flexibility)
- You thrive in fast-paced environments and prefer doing over endless strategizing
- You've generated measurable pipeline and revenue impact through paid, organic, and email channels
- You need or expect visa sponsorship—US work authorization required from day one
- You're remote-first; this is 100% on-site with no flexibility
- You lack hands-on PPC/paid ads experience or prefer pure brand/content marketing over demand gen
- You're looking for a strategic-only role; this requires rolling up your sleeves daily
Interview Process
Initial Screening
Phone/video call with hiring manager to discuss experience with paid ads, CRM platforms, and SaaS background
Technical Deep Dive
Discuss specific campaigns you've run—CAC, conversion rates, and tools used. Be ready with concrete metrics.
Manager Interview
Meet with VP/CMO to align on strategy, team dynamics, and execution expectations
Take-Home Exercise (likely)
Analyze sample campaign data or propose a growth strategy for a healthcare SaaS product
Final Round
Meet Product and/or Customer Success leads to test collaboration and alignment on messaging
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.