The Challenge
Takeda's BioLife is scaling donor engagement through marketing technology. You'll own the complete martech strategy and roadmap for a consumer-facing plasma donation platform, leading cross-geo teams and a $10-20M investment portfolio to drive measurable growth.
Your Mission
Map current martech ecosystem, audit capability gaps, and prioritize quick wins to improve donor engagement metrics
Establish portfolio governance framework with intake, prioritization, and dependency management processes
Align with Commercial Plasma Portfolio and BioLife Marketing on 12-month roadmap priorities and KPI definitions
Conduct stakeholder interviews and build shared understanding of digital marketing technology vision
Launch first phase of donor experience optimization platform (messaging, personalization, channel activation)
Implement test-and-learn cadence with 3+ live experiments tracking conversion lift and donor retention
Deliver martech stack consolidation plan (marketing automation, CDP/identity, tagging/measurement)
Build and operationalize cross-geo team with defined quarterly planning and release governance cadence
KPIs You'll Own
Donor Acquisition Cost (DAC) Reduction
Track efficiency gains from martech improvements, targeting 10-15% reduction within 6 months.
Martech Roadmap Delivery Rate
Percentage of committed capabilities delivered on-time and on-budget against quarterly roadmap.
Donor Engagement Score
Composite KPI across channel engagement, message open/click rates, and donation completion rates.
Technology Portfolio ROI
Measure business value realized (revenue lift, cost savings) against $10-20M annual investment.
Experimentation Velocity
Number of validated A/B tests launched monthly, with adoption rate of winning variants.
Tools & Stack
Your Team
Your Manager
Commercial Plasma Portfolio Leadership / BioLife Marketing VP (implied)
Current Team
Cross-geo team: US-based marketing technology roles + India product-development pods
New leadership role; team structure to be built/scaled
The Package
Salary
$180K-$220K base
Remote
On-site: Bannockburn, IL (full-time, on-site only)
Benefits & Perks
Company Intelligence
Takeda is a global biopharmaceutical company with deep presence in plasma-derived therapies. BioLife is their donor-facing growth platform within Plasma Derived Therapies. The Data, Digital & Technology organization partners across business units to scale digital and martech capabilities.
Customers
Plasma donors (B2C); healthcare providers (B2B)
Is This Role For You?
- You've built martech stacks at scale and understand marketing automation, CDP, identity, and activation platforms
- You thrive leading cross-geo teams across distributed locations (US + offshore product development)
- You're comfortable translating business outcomes into clear technology roadmaps and governance
- You have hands-on experience with test-and-learn frameworks, experimentation, and analytics in consumer tech or B2C
- You want fully remote work—this is on-site in Illinois only
- You're unfamiliar with healthcare compliance, privacy, consent, and regulatory constraints in martech
- You prefer individual contributor work over building and leading teams across geographies
Interview Process
Recruiter Screening
Background on martech leadership experience and cross-geo team management
Hiring Manager (BioLife/Commercial Plasma Leadership)
Deep dive on digital strategy, roadmap prioritization, and alignment with business outcomes
Cross-functional Panel
Conversations with BioLife Marketing, Commercial Plasma Portfolio, and Data/AI Enablement stakeholders
Leadership Round
Senior martech or commercial ops leader discussing portfolio governance and vendor management
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
Manager/Senior Manager, Digital Marketing
BridgeBio Pharma • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.