The Challenge
Synergis' client is scaling subscription services and needs a Central Marketing Growth Strategist to architect integrated campaigns across the full customer lifecycle. You'll own media planning, creative execution, and optimization—working cross-functionally to drive growth in a privacy-conscious, data-first environment.
Your Mission
Map current customer lifecycle, identify top 3 conversion friction points, and propose A/B testing roadmap for Q1 campaigns
Establish baseline performance KPIs across all channels (email, social, in-app, push) and implement attribution tracking
Launch 2 integrated multi-channel campaigns (media + creative + messaging) and document learnings from testing
Build stakeholder alignment docs with marketing, product, engineering—define roles, cadence, and success metrics
Achieve 15%+ lift on primary conversion metric through optimized lifecycle messaging and audience segmentation
Scale winning campaigns across new audience segments; expand creator collaboration partnerships by 3+
Reduce CAC by 10% through refined media mix optimization and better channel attribution
Document playbook for repeatable integrated campaign framework; train team on testing methodology and reporting
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track blended cost per acquired subscriber across all paid channels; target 10% reduction YoY.
Lifecycle Email Open Rate & CTR
Monitor engagement on automated lifecycle campaigns; benchmark against subscription industry standards (25-35% open).
Multi-Channel Campaign Attribution
Measure incremental impact of integrated campaigns via last-touch and multi-touch models; quantify media synergy.
Churn Prevention Campaign ROI
Isolate win-back and retention campaign performance; target 3:1+ ROAS on lifecycle retention spend.
Creative Test Velocity
Number of A/B tests launched per quarter; aim for 20+ tests across copy, audience, creative, and timing.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Marketing or Chief Marketing Officer
Current Team
Cross-functional: marketing, engineering, product, data analytics, design
New role (or potential backfill); growth strategist to own lifecycle and integrated campaigns
The Package
Salary
$145K-$152K
Remote
Fully remote, within 100 miles of Culver City, CA (W2 contract, 1 year with extension potential)
Benefits & Perks
Company Intelligence
Synergis is a staffing/consulting firm placing talent at growth-stage companies. This role is embedded within a subscription services client scaling through integrated marketing and data-driven optimization in a privacy-conscious environment.
Customers
Subscription services businesses
Culture
Cross-functional collaboration, data-driven decision-making, privacy-conscious marketing
Is This Role For You?
- You've led 5+ lifecycle marketing campaigns in subscription or consumer businesses with measurable growth impact
- You live and breathe A/B testing, attribution modeling, and statistical rigor—not vanity metrics
- You thrive coordinating complex, multi-channel campaigns across media, creative, and analytics teams
- You're comfortable with contract work and want flexibility; a 1-year deep-dive role appeals to you more than permanent employment
- You've used audience research tools (MRI/Simmons, comScore) and social listening to inform strategy
- You need long-term stability and equity upside; this is a 1-year contractor role with no equity
- You're averse to remote work in LA metro area or require full in-office presence
- You prefer brand/storytelling over performance marketing and optimization; this role is metrics-obsessed
Interview Process
Initial Screening
Confirm experience in subscription lifecycle marketing, media planning, and cross-functional collaboration
Case Study / Portfolio Review
Walk through 2-3 integrated campaigns you've led; discuss testing methodology, learnings, and impact metrics
Technical Deep Dive
Discuss attribution modeling approaches, A/B testing frameworks, and how you'd optimize a specific funnel
Stakeholder Round
Meet cross-functional leads (marketing, product, data) to assess collaboration style and communication clarity
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.