The Challenge
Schneider Downs is a 65-year-old professional services powerhouse looking to modernize its digital presence. You'll own the full digital marketing stack—from demand gen to website optimization—and translate performance into pipeline impact for firm leadership.
Your Mission
Audit current HubSpot setup, identify gaps in campaign attribution and reporting, and build out foundational dashboards for executive visibility
Analyze website performance and conversion funnels; identify top 3 optimization opportunities and launch quick-win landing page tests
Establish baseline metrics across SEO, paid search, and email; map current performance to pipeline contribution
Meet with all internal stakeholders and external agencies to understand current initiatives, constraints, and collaboration model
Execute 3+ integrated digital campaigns with documented pipeline impact; improve cost-per-lead by 20%+ through channel optimization
Redesign/rebuild HubSpot workflows for lifecycle management; achieve 80%+ data quality across lead scoring and attribution
Improve organic search visibility: increase ranked keywords by 30% and track traffic-to-pipeline conversion by channel
Mentor at least one junior marketer with documented growth milestones; implement feedback mechanism from leadership on marketing impact
KPIs You'll Own
Pipeline influenced by digital
Dollar value of pipeline sourced or influenced by digital campaigns, tracked end-to-end through HubSpot.
Cost-per-lead by channel
Blended CPL across paid search, email, and organic; measured against target ROI thresholds.
Website conversion rate
Overall conversion rate on priority landing pages and CTAs; tracked against baseline and competitor benchmarks.
Organic search visibility
Count of keywords ranked top 10 and organic traffic contribution to total site sessions and lead volume.
HubSpot data quality score
Percentage of leads with complete, accurate data enabling proper lifecycle segmentation and reporting.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP of Marketing or Chief Growth Officer
Current Team
Digital marketing team with members requiring mentorship and guidance
Backfill or expansion not specified; team exists but may be under-resourced
The Package
Salary
$95K-$125K base
Remote
Hybrid: work from home with required office time in Pittsburgh, PA
Benefits & Perks
Company Intelligence
Schneider Downs is a 65+ year-old professional services firm headquartered in Pittsburgh offering accounting, tax, consulting, business advisory, and wealth management. Known for thought leadership and long-term client relationships, they're modernizing their digital marketing to drive brand visibility and lead generation in a competitive B2B services market.
Customers
Mid-market and enterprise clients in accounting, tax, and business advisory
Culture
Collaborative, mentor-driven, values employee development and work-life balance; emphasizes 'big thinking with personal focus'
Is This Role For You?
- You've managed HubSpot in a B2B or professional services environment and actually enjoy building dashboards and attribution models
- You think like a marketer AND an analyst—you can run a campaign and explain its pipeline impact in the same conversation
- You want to own the full digital funnel (demand gen, website, SEO, reporting) rather than specialize in one channel
- You're energized by translating performance metrics into strategy and mentoring junior marketers
- You need 100% remote work or can't commit to regular Pittsburgh office presence
- You're looking for a hands-off, campaign-only role; this requires infrastructure, data, and process work
- You're new to B2B marketing or professional services—the role requires 5+ years of relevant experience to hit the ground running
Interview Process
Initial screening
Recruiter confirms HubSpot experience, B2B background, and location fit
Manager conversation
Deep dive on past digital campaigns, attribution modeling, and how you'd approach their current marketing stack
Case study or work sample
Likely review of past dashboard/reporting or campaign performance analysis you've built
Team or leadership panel
Meet marketing peers and/or executive stakeholder to discuss priorities and collaboration style
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
Manager/Senior Manager, Digital Marketing
BridgeBio Pharma • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.