The Challenge
Reflex is building a cult brand among developers and needs a growth engineer who codes. You'll own the entire growth engine—from SEO pipelines to conversion funnels to in-product activation—partnering directly with the CEO to ship infrastructure that moves real metrics.
Your Mission
Audit and instrument the existing acquisition channels (SEO, paid, organic); establish baseline metrics and identify top 2 quick wins
Build or optimize the landing page and signup funnel; run first 3 A/B tests targeting conversion improvements
Set up growth tracking infrastructure (event schema, dashboards, experiment framework) so all growth initiatives are legible
Launch one bold technical marketing campaign or growth stunt targeting the developer audience
Scale one acquisition channel 3x (programmatic SEO, referral system, or paid performance marketing) with repeatable playbook
Own and ship product-led growth features: onboarding flows, activation triggers, smart paywalls, and in-product expansion mechanics
Build a high-performing experimentation culture: run 2+ experiments per week, document learnings, compound results
Engineer UGC loops and community tooling; establish Reflex as a recognizable brand on LinkedIn, X, and GitHub among target developer segment
KPIs You'll Own
CAC (Customer Acquisition Cost)
Total growth spend divided by new customers acquired; track by channel to identify most efficient acquisition levers.
Conversion Rate (Landing Page → Signup)
Percentage of visitors who complete signup; primary funnel metric to optimize weekly.
Activation Rate
Percentage of signups who complete key onboarding steps and reach first value moment.
MoM Growth Rate
Month-over-month percentage growth in signups or active users; north star for compounding growth.
Experimentation Velocity
Number of experiments shipped and validated per month; measures your ability to iterate and learn fast.
Tools & Stack
Your Team
Your Manager
CEO (direct partnership)
Current Team
Growth team (size unspecified); close collaboration with product engineering
New role to scale growth engine
The Package
Salary
$140K-$180K base
Remote
On-site, San Francisco, CA (Full-time)
Benefits & Perks
Company Intelligence
Reflex is a developer-focused SaaS platform building a cult brand in its category. The company emphasizes technical excellence, shipping velocity, and growth as a product discipline rather than marketing theater.
Culture
Direct, execution-oriented, bias toward shipping and metrics over process
Is This Role For You?
- You can code and enjoy building systems (Python, JavaScript, or similar); growth infra is a product to you
- You think like a founder: you want to own metrics, strategy, and execution end-to-end
- You're energized by developer audiences and understand their pain points authentically
- You move fast, run disciplined experiments, and can separate signal from noise in growth data
- You've shipped acquisition channels, conversion improvements, or PLG features that moved revenue
- You're a traditional marketer uncomfortable writing code or building technical infrastructure
- You need remote flexibility; this is on-site in San Francisco
- You prefer established processes and 12-month plans over rapid iteration and ambiguity
- You've never tracked a conversion metric or designed an experiment end-to-end
Interview Process
Screening call
Conversation with CEO or growth lead about your growth philosophy, key wins, and technical depth
Technical case study
Likely a growth scenario or take-home assignment: design an acquisition channel, analyze funnel data, or architect a growth infrastructure piece
Depth interviews
Conversations with product engineering, analytics, or CEO to validate coding ability, collaboration, and growth thinking
Final conversation
CEO or founder alignment on vision, metrics, and culture fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.