Senior Director of Consumer Marketing

COMPANY OVERVIEW

Rare Beauty, based in El Segundo, aims to break down unrealistic standards of perfection. Here at Rare Beauty, we place purpose and social impact at the heart of everything we do—from the products we make to the community we create. We empower our team and our community to challenge beauty norms by shaping positive conversations about self-acceptance and mental health. We promote self-acceptance and give people the tools they need to feel less alone in the world. Our mission is to help everyone celebrate their individuality by redefining what beautiful means. We take pride in offering best-in-class benefits, with medical monthly premiums covered by the Company at 100%, employee certification in mental health first aid at work, regular wellness activities, a quarterly makeup stipend, and much more!

POSITION SUMMARY

Rare Beauty is seeking a Senior Director of Consumer Marketing to lead best-in-class global go-to-market strategies that drive online conversation, cultural relevance, and deep brand affinity. This role partners closely cross functionally and with our global retail partners to deliver impactful, multi-channel campaigns across 30+ markets. The ideal candidate brings strong consumer marketing expertise, a proven ability to build cross-functional partnerships, and a track record of executing for a high-profile global brand. We’re looking for someone who is tenacious, creative, and analytical, with a strong pulse on culture. Some travel is required.

RESPONSIBILITIES

• Lead the global consumer marketing strategy and calendar, driving culturally relevant, conversation-driving campaigns across paid, owned, and earned channels.
• Own end-to-end go-to-market planning for launches and always-on initiatives, ensuring seamless integration across PR, Influencer, Social, Community, Partnerships, DTC, Creative, and Retail Marketing.
• Lead and develop a high-performing consumer marketing team, setting clear goals, fostering growth, and driving a culture of creativity, accountability, and excellence.
• Own and allocate the consumer marketing budget, optimizing investment across channels to maximize ROI and business impact.
• Drive innovation across emerging platforms, technologies, and formats, identifying new ways to engage consumers and keep the brand at the forefront of culture.
• Champion an omnichannel approach, creating cohesive consumer journeys across digital, in-store, and experiential touchpoints in close partnership with key retail partners.
• Partner cross-functionally to develop and execute high-impact 360 campaigns that build brand equity, drive engagement, and deliver measurable business results.
• Establish clear performance frameworks, leveraging data and insights to optimize campaigns, unlock growth opportunities, and inform future strategy.
• Build and lead strong cross-functional and external partnerships, aligning teams against clear priorities, timelines, and KPIs while fostering a high-performing, collaborative culture.
• Own senior relationships with global retail partners, developing joint marketing strategies that drive traffic, conversion, and brand visibility.
• Ensure brand consistency and excellence across all markets, while allowing for local nuance and cultural relevance.
• Stay ahead of cultural, consumer, and platform trends, translating insights into actionable strategies that keep the brand at the forefront of conversation.
• Present strategic plans and performance updates to senior leadership and key stakeholders, adapting quickly based on feedback and evolving business needs.

REQUIREMENTS

• 8+ years of experience in marketing or brand management on beauty brand or agency side; beauty expertise at a global scale is preferred.
• Proven track record of developing and executing best-in-class global go-to-market strategies and culturally resonant campaigns that drive measurable impact.
• Deep experience building consumer-centric brands, with a strong understanding of community, culture, and conversation in modern marketing.
• Expertise in leading large-scale, integrated 360 campaigns across digital, social, retail, and experiential channels on a global scale.
• Demonstrated ability to manage multiple high-priority launches and campaigns simultaneously, partnering across complex internal and external stakeholder groups.
• Thrives in fast-paced, high-growth environments; agile and solutions-oriented.
• Strong strategic thinker with the ability to translate vision into clear plans and flawless execution.
• Data-driven, with a passion for consumer insights, performance marketing, and leveraging cultural and platform trends to inform strategy.
• Exceptional leadership and collaboration skills, with the ability to influence cross-functional teams and senior stakeholders.
• Strong communication and storytelling skills.
• Highly organized with strong project management capabilities and attention to detail.
• Bachelor’s degree required.

PHYSICAL DEMANDS

• Prolonged periods of sitting at a desk and working on a computer.