The Challenge
Ramsey Solutions is building Ask Ramsey, an AI-powered tool becoming the key entry point into a multi-million user personal finance ecosystem. You'll own the entire marketing engine—discovery, engagement, retention—turning third-party attention into owned first-party relationships at scale.
Your Mission
Map current Ask Ramsey user journey across YouTube, social, podcasts and owned channels; identify and validate top 2-3 growth levers
Launch 3+ performance marketing tests across acquisition channels; establish baseline conversion funnels and attribution tracking
Build weekly dashboard tracking discovery→signup→engagement metrics; socialize insights with product and AI teams
Document competitive landscape and audience psychology insights; present strategic positioning to leadership
Achieve 25%+ quarter-over-quarter growth in qualified signups through optimized channel mix and messaging
Establish systematic testing roadmap; implement and ship 12+ high-impact experiments with documented learnings
Build repeatable playbooks for YouTube, social, and podcast audiences; scale top-performing channels by 150%+
Create integrated awareness-to-action sequences; increase first-party data collection and return user rate by 40%+
KPIs You'll Own
Cost Per Qualified Signup
Track acquisition cost across YouTube, social, podcasts and owned channels; optimize channel mix based on quality and LTV
Conversion Rate (Awareness → Signup)
Monitor conversion efficiency across funnel stages; test messaging, creative, and timing to improve rates
Return User Rate
Measure percentage of users returning within 7, 14, 30 days; indicate product-market fit and engagement strength
Customer Acquisition Cost (CAC) Payback Period
Calculate months to recover acquisition spend through user lifetime value; ensure unit economics support scaling
Third-Party to First-Party Conversion
Track percentage of off-platform users captured into owned channels; measure effectiveness of growth funnel bridges
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Cross-functional: product, AI-focused technical teams, leadership
New role for Ask Ramsey marketing initiative
The Package
Salary
$85K-$120K base
Remote
On-site in Franklin, TN (relocation assistance available); flexible work schedules permitted
Benefits & Perks
Company Intelligence
Ramsey Solutions is a household name in personal finance, founded by Dave Ramsey, delivering biblically-based money education since 1992. With 30+ years of radio presence and a mission to change toxic money culture, they're scaling an AI-driven product ecosystem to reach millions with no-nonsense financial advice.
Founded
1992
Customers
Millions of personal finance users across radio, digital, and owned channels
Culture
Values strong on-site unified culture, work-life balance, faith-based principles, leadership development
Is This Role For You?
- You've spent 5+ years running growth for digital products or platforms—funnels, psychology, and conversion optimization aren't buzzwords to you
- You think like a founder: you see marketing as strategy + execution, not just tactical campaign management
- You're obsessed with data and user behavior—you can read analytics, spot patterns, and test hypotheses relentlessly
- You understand YouTube, social, and podcasts as distribution channels with real conversion mechanics—not just awareness plays
- You need remote work; this is 100% on-site in Franklin, TN with no flexibility on location
- You're looking for a pure brand/awareness role—this is growth and conversion focused with accountability for user acquisition
- You don't work well with technical and product teams; this role requires deep collaboration with AI-focused engineers
Interview Process
Application Review
Resume screening for growth marketing experience, proven acquisition results, and product mindset
Phone Screen
Initial conversation about your growth framework, past successes, and fit with Ask Ramsey's mission and culture
Case Study/Problem Solving
Likely given a real or realistic growth scenario; you'll present how you'd approach channel strategy and user acquisition
Team Interviews
Meetings with product, AI/technical leads, and marketing leadership to assess collaboration fit and strategic thinking
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.