The Challenge
Pacsun is a youth lifestyle brand at the intersection of fashion, music, and culture—and they need a growth leader to drive profitable online revenue. You'll own the entire digital media strategy across paid search, social, affiliate, and more, leading an internal team while managing seven-figure budgets.
Your Mission
Audit current paid media performance across all channels (Google, Meta, TikTok, Pinterest, Snapchat) and identify quick wins to improve ROAS
Build alignment with cross-functional partners (CRM, Merchandising, Brand) on digital growth roadmap and 2026 priorities
Establish weekly/monthly reporting cadence with attribution modeling to measure CAC, LTV, and channel efficiency
Develop 90-day paid media optimization plan with clear targets for improved efficiency across SEM, paid social, and affiliate
Grow online revenue profitably by X% while reducing CAC through channel optimization and new creative testing
Launch 2-3 new digital marketing initiatives (marketplace advertising, custom activations, emerging platform pilots)
Build and mentor internal paid media team with clear OKRs and individual development plans
Establish competitive benchmarking framework for digital channels and present quarterly business reviews to leadership
KPIs You'll Own
Return on Ad Spend (ROAS)
Track ROAS by channel and campaign to optimize budget allocation and measure profitability of digital spend.
Customer Acquisition Cost (CAC)
Monitor CAC trends across channels to ensure growth is efficient and aligns with LTV targets.
Online Revenue Growth
Measure incremental revenue attributed to digital media campaigns month-over-month and year-over-year.
Customer Lifetime Value (LTV)
Track LTV by acquisition channel to understand long-term profitability and retention impact of digital campaigns.
Paid Media Spend vs. Budget
Monitor weekly/monthly actual spend against forecast to maintain budget discipline and ROI targets.
Tools & Stack
Your Team
Your Manager
VP Marketing or CMO (not specified)
Current Team
In-house paid media team reporting to this role
Backfill or new role—assumed backfill based on 'manages and develops digital media team' language
The Package
Salary
$150K-$180K base
Variable
Likely performance bonus tied to ROAS and revenue targets (typical for director growth roles)
Remote
On-site, Anaheim, CA—no remote flexibility mentioned
Benefits & Perks
Company Intelligence
Pacsun is a leading lifestyle brand co-created in Los Angeles, blending fashion, music, art, and sport for youth culture. They carry exclusive brands (adidas, Brandy Melville, Fear of God Essentials) and private labels. The company is committed to community impact through their PacCares program.
Customers
Youth and young adults in North America (primary market LA)
Culture
Community-driven, purpose-aligned, intersection of fashion and culture; emphasis on using platform for social impact
Is This Role For You?
- You've led paid media teams at scale and know how to optimize across Google, Meta, TikTok, and emerging platforms
- You live and breathe eCommerce metrics (ROAS, CAC, LTV, attribution) and can build reporting frameworks that drive decisions
- You thrive managing cross-functional relationships and can influence without authority (Merchandising, CRM, Brand, etc.)
- You're based in or willing to relocate to LA, and you're excited about youth culture, fashion, and brand community
- You're looking for remote work—this is on-site only in Anaheim
- You haven't managed a team or led strategic initiatives; this is a director-level role requiring people leadership
- You don't have hands-on experience with paid media platforms and attribution modeling; this isn't a theoretical role
Interview Process
Phone Screen
Recruiter screens for director-level growth experience, paid media background, and culture fit
Hiring Manager Deep Dive
VP/CMO discussion of digital strategy, team leadership philosophy, and approach to cross-functional collaboration
Case Study / Work Sample
Likely request to analyze current Pacsun paid media performance or present a growth strategy proposal
Cross-Functional Panel
Meet with CRM, Merchandising, and Brand Marketing leads to assess alignment and communication style
Offer & Culture Conversation
Final call with leadership to discuss role expectations, growth trajectory, and PacCares involvement
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.