The Challenge
Ontra powers private markets with AI-driven contract intelligence trusted by 1,000+ GPs and top-10 firms. You'll architect the GTM engine—designing AI-powered workflows that scale acquisition, automate enrichment, and systematize outreach across the entire funnel.
Your Mission
Map current GTM tech stack and identify 3-5 high-impact automation opportunities (outbound, routing, lead enrichment)
Design and deploy first AI-powered workflow to replace manual process, measuring lift in velocity or conversion
Establish integration architecture between AI platforms and core systems (CRM, marketing automation, data warehouse)
Document GTM system blueprint and enable cross-functional alignment across Sales, Marketing, and RevOps
Launch 4+ scalable GTM workflows driving measurable acquisition or pipeline impact (qualified leads, response rates, or deal velocity)
Build observability infrastructure: monitoring, logging, data validation, and error handling for production AI workflows
Run 5+ GTM experiments (outbound messaging, routing logic, enrichment models) with documented learnings and scaled winners
Reduce manual GTM touchpoints by 40%+ and enable team self-service through documented patterns and reusable systems
KPIs You'll Own
Workflow Automation Adoption Rate
% of outbound, enrichment, and routing processes running through AI-powered systems vs. manual
Pipeline Velocity (Days to Qualified)
Average time from lead capture to sales-qualified stage; track improvement month-over-month
AI Model Accuracy & Reliability
Error rate, false positive rate, and uptime of AI agents and prompts in production workflows
Experiment Velocity & Learning
Number of GTM experiments run per month and conversion lift from scaled winners
Cross-Functional Enablement
Time GTM teams save per week through automation; volume of self-service workflow usage
Tools & Stack
Your Team
Your Manager
Director, Marketing Operations
Current Team
Cross-functional: Sales, Marketing, RevOps, Product; implies small to mid-size GTM ops team
New staff-level role in GTM engineering function
The Package
Salary
$180K-$220K base
Remote
On-site (US-based candidates only)
Benefits & Perks
Company Intelligence
Ontra is the leader in AI-powered solutions for private markets, automating critical fund lifecycle workflows. Trusted by 1,000+ GPs, investment banks, law firms, and advisors—including 9 of top-10 PEI-ranked firms—Ontra transforms unstructured contract data into actionable intelligence.
Customers
1,000+ global GPs, investment banks, law firms, advisors; 9 of top-10 PEI-ranked firms
Culture
Remote-first, innovation-driven, AI-centric. Values ownership, creativity, collaboration, and belonging rooted in acceptance and respect.
Is This Role For You?
- You've built scalable GTM systems or marketing ops infrastructure at a growth-stage company; you think in workflows, not one-offs
- You're fluent in AI/LLM capabilities and excited to architect AI agents and prompts for real GTM problems
- You thrive in cross-functional environments and translate messy business problems into clean technical solutions
- You obsess over data quality, observability, and system reliability—you want your workflows trustworthy at scale
- You run experiments methodically and let results guide roadmap; you balance innovation with pragmatism
- You're looking for pure software engineering or data science—this is GTM applied tech, not R&D
- You need full remote flexibility; this role is on-site in the US
- You avoid cross-functional work or prefer working solo; this role lives in partnership with Sales, Marketing, and RevOps
- You're not comfortable with ambiguity or rapid experimentation; GTM ops evolves fast
Interview Process
Phone Screen
Director, Marketing Operations explores GTM systems background, AI integration experience, and cross-functional collaboration mindset
Technical Case Study
Design an AI-powered GTM workflow or integration; walk through your approach to data quality, error handling, and measurement
Cross-Functional Panel
Conversations with Sales, Marketing, and RevOps leaders to assess collaboration style and understanding of GTM challenges
Leadership Conversation
Deeper dive on career trajectory, vision for GTM automation, and culture fit with Ontra's innovation-first mindset
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.