The Challenge
Noctrix Health has cracked something big: the first FDA-validated drug-free wearable therapy for drug-resistant RLS. You'll own their entire digital growth engine—from website to paid campaigns to email automation—to help a clinical-stage company scale patient awareness and qualified leads.
Your Mission
Audit and optimize all digital properties (website, paid channels, email) and establish baseline performance metrics and KPI targets
Develop and launch integrated digital content calendar aligned with product milestones and clinical evidence rollouts
Map full lead journey across channels and identify quick wins for conversion rate optimization (CRO)
Establish agency/partnership structure for digital, creative, and media execution
Execute 2-3 multi-channel growth campaigns (paid search, display, social, email) and achieve positive CAC ROI targets
Scale email automation workflows with segmentation and nurture sequences; measure engagement and conversion lift
Drive measurable increase in organic traffic and engagement through SEO and content strategy refinement
Build dashboard and reporting cadence for leadership; present monthly performance, insights, and budget allocation recommendations
KPIs You'll Own
Customer Acquisition Cost (CAC)
Cost per qualified lead across all digital channels, compared against LTV targets.
Conversion Rate by Stage
Awareness → Engagement → Lead → Qualified Lead rates across digital funnel.
Email Performance (Open, Click, Conversion)
Track engagement and downstream sales impact of automated email workflows.
Digital Campaign ROI
Revenue or qualified lead impact attributed to paid and organic digital campaigns.
Website Traffic & Engagement
Monthly unique visitors, session duration, bounce rate, and goal completion.
Tools & Stack
Your Team
Your Manager
VP Marketing or CMO (not specified)
Current Team
Cross-functional: integrated marketing, product, clinical, regulatory, sales teams
New role or backfill not specified; appears to be a core growth hire
The Package
Salary
$130K-$165K base
Remote
On-site in Pleasanton, CA headquarters; requires minimum 3 days/week in-office (hybrid)
Benefits & Perks
Company Intelligence
Noctrix Health is a clinical-stage medical device company pioneering the world's first drug-free wearable therapy for drug-resistant Restless Legs Syndrome (RLS). Founded by medical device specialists, neuroscientists, and consumer electronics engineers, they combine prescription-grade clinical validation with outstanding user experience.
Culture
Mission-driven, collaborative start-up; values creativity, resourcefulness, executional excellence
Is This Role For You?
- You've led digital growth campaigns end-to-end (paid, email, organic) and can tie spend to revenue or qualified leads
- You're fluent in analytics—you live in GA4, understand attribution, and make decisions based on data, not gut feel
- You thrive in early-stage, resource-constrained environments where you own strategy AND execution; hustle is your default
- You're genuinely excited about B2B2C healthcare/medtech; you understand the longer sales cycle and need to build credibility with clinicians, patients, and payors
- You can partner effectively cross-functionally—this role is NOT siloed; you need to influence product, sales, and clinical teams
- You need 100% remote work or flexible office presence; this is 3 days/week on-site, non-negotiable
- You're a pure strategist who doesn't code, build, or get hands-on with execution; this role demands doing
- You have zero healthcare/medical device context and aren't willing to learn regulatory, reimbursement, and clinical nuance
- You expect massive budget or a large team on day one; early-stage means resourcefulness, scrappiness, and doing more with less
Interview Process
Phone Screen
Alignment on role scope, on-site requirement, healthcare background, and digital marketing fundamentals
Hiring Manager Interview
Deep dive on growth strategy, campaign case studies, analytics chops, and cross-functional collaboration examples
Case Study / Scenario
Hypothetical: 'We have 6 months and a modest budget—design a digital strategy to drive awareness and qualified leads for a medical device'
Cross-Functional Panel
Meet VP Marketing, Head of Sales, Product Lead; assess alignment on messaging, lead quality, and go-to-market strategy
Offer & Negotiation
Final offer, equity discussion, on-site logistics, start date
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.