UK/EMEA Marketing Manager

Welcome to the MILK MAKEUP FAM:

At Milk Makeup, we’re all about cool clean beauty fueled by creativity. Born out of Milk, a creative hub in downtown New York City, innovation, self-expression, and community are at the heart of everything we do. We believe beauty isn’t about how you do your makeup, it’s what you do in it—and how you Live Your Look—that matters.

Who YOU are:

•

Community connector

: You’re always thinking about how to improve your and your community’s future. You’re passionate about building a global community where everyone can feel seen and inspired in beauty.

•

Courageous but chill:

Wherever you come from, you’re driven by the hardworking New York spirit that Milk embodies. You’re flexible and ready to get the job done, but you’re humble and make moves thoughtfully. You strive for quality, have fun doing it, and always have the greater good of the brand in mind.

•

Fearlessly innovative:

You’re not afraid to take calculated risks and enjoy problem solving. You’re down to disrupt the status quo and innovate in order to raise the bar. You value a forward-thinking space that encourages you to lead change, never follow.

•

Champion of self-expression:

You’re creative at heart and are always genuinely you. You live your look and want to grow with people who celebrate individuality.

•

Inclusive + mindful:

You believe an open mind is always the best place to start and value active listening. You embrace differences and help foster a safe working environment for yourself and your peers.

The ROLE:

As the UK/EMEA Marketing Manager, you are responsible for the commercial execution of Milk Makeup across our key retail partners, with a primary focus on Sephora UK Sephora EMEA. Reporting to the GM, you will manage the end-to-end retail marketing calendar, ensuring all product launches and animations drive sell-through and improve market rank. This is a high-execution role that requires a deep operational understanding of Sephora’s retail levers and the ability to manage complex, multi-territory marketing plans.

This role can be based in London, UK, or Paris, France.

What YOU’ll do:

• Retailer Partnership & Strategy:

  Serve as the primary lead for Sephora (UK & EMEA). Build high-touch relationships with retailer marketing teams to secure premium 360° visibility (Homepages, Newsletters, App Pushes, and Windows).

• Commercial Pitching:

  Own the creation of regional "Market Meeting" and "Go-to-Market" decks. "Sell-in" launch stories and exclusive animations to retail buyers to maximize brand support and space.

• 2-Year Planning:

  Maintain a rolling 2-year regional trade calendar. "Dollarize" programs to ensure we effectively anniversary top-performers and drive incremental sales growth.

• Digital Shelf & E-Retail:

  Own the end-to-end retailer.comexperience. Lead PDP health (SEO, localized copy, video) and digital brand room refreshes to maximize conversion on Sephora and Space NK platforms.

• Trade Animation & VM:

  Adapt global guidelines into localized trade plans. Lead the execution of in-store animations, sampling, and GWP programs. Partner with VM to ensure all gondolas and end-caps meet brand standards.

• Global Liaison:

  Create and submit all marketing briefs to NYC Global teams (Creative, VM, Planning). Ensure all regional tool needs—from localized assets to sampling shipments—are delivered on time.

• Data-Driven Decisions:

  Monitor real-time sell-through and campaign KPIs via retailer portals. Provide actionable insights to the GM to optimize traffic, sales, and future regional investments.

• Financial Ownership:

  Manage the UK/EMEA trade marketing budget to maximize ROI. Support the GM in regional pricing analysis and maintain accurate product assortment lists by territory.

We’d like YOU to have:

• Experience:

  5–8 years of experience in Trade/Retail Marketing within prestige beauty.

• Non-Negotiable:

  Proven experience working directly with

  Sephora (UK and EMEA)

  . You must understand Sephora’s marketing levers, timeline requirements, and internal culture.

• EMEA Expertise:

  A track record of managing marketing across multiple European territories, with an understanding of cultural nuances and language localization.

• Technical Proficiency:

  Experience navigating retailer portals (e.g., Sephora’s marketing and portal systems) and proficiency in Excel for data analysis.

• Communication:

  Exceptional presentation skills—you can "sell in" a brand story to a buyer just as well as you can "sell out" a product to a consumer.

• Mindset:

  Agile, disruptive, and highly organized. You are comfortable in a fast-paced environment where retail deadlines are strict.