The Challenge
Mighty is building at the intersection of brand, growth, and GTM systems. You'll translate positioning into pipeline outcomes while wielding AI as a strategic multiplier—not just a productivity hack.
Your Mission
Establish Mighty's brand voice framework and apply it across web, social, and thought leadership channels
Build and test 2-3 signal-based segmentation models using LLMs and CRM data to inform target account selection
Launch 1 full campaign (creative + automation + measurement) that connects storytelling to measurable pipeline impact
Map and document current GTM workflows; identify 3 AI-native tools to test for research, personalization, or creative iteration
Own end-to-end execution of 2-3 high-impact campaigns with documented revenue/pipeline attribution
Develop repeatable playbooks for message testing, list enrichment, and lifecycle automation using AI workflows
Create 15-20 pieces of differentiated content (blog, social, product launch assets) that reflect refined brand positioning
Evaluate and implement 2 AI-native tools that improve campaign spend efficiency or targeting accuracy by 20%+
KPIs You'll Own
Pipeline Generated
Total attributed MQLs or opportunities sourced from your campaigns and messaging plays.
Content Engagement Rate
Click-through, share, and conversion rates on owned content (web, social, thought leadership).
Campaign ROI
Spend vs. pipeline/revenue generated across campaigns you lead or co-own.
Segmentation Accuracy
Conversion rate lift or response rate improvement from AI-powered segmentation vs. baseline.
AI Leverage Hours
Team hours saved or freed up by implementing AI workflows you test and validate.
Tools & Stack
Your Team
Your Manager
Not specified—likely VP Marketing or Head of Growth
Current Team
Not specified—expect lean marketing team at early-stage company
New role (summer 2026 internship)
The Package
Salary
$25-50/hr (est. $52K-104K annualized)
Remote
On-site, NYC Flatiron office, full-time summer contract
Benefits & Perks
Company Intelligence
Mighty operates at the intersection of technology, fairness, and consumer empowerment. The company is building AI-native GTM systems and positioning products around trust and transparency.
Culture
Action-biased, technically oriented, narrative-driven. Values connection between storytelling and measurable outcomes.
Is This Role For You?
- You've already built campaigns and shaped narratives in real (ideally startup) environments—not your first rodeo
- You're fluent in AI tools and see them as strategic levers, not just productivity hacks
- You balance creative storytelling with data and measurement; you care about both brand and pipeline
- You want direct impact on GTM strategy and are comfortable moving fast and iterating
- You're pursuing an MBA with marketing focus and want summer experience that's genuinely sophisticated
- You're looking for a traditional entry-level internship with heavy supervision and busywork
- You view AI as a gimmick rather than a core strategic tool for research, testing, and optimization
- You lack 3+ years of real marketing experience or have never shipped a campaign end-to-end
- You prefer remote/flexible work—this is full-time on-site in NYC for the summer
Interview Process
Initial screen
Hiring manager or marketing lead discusses your background, prior campaigns, and AI experience
Case study or campaign brief
You'll be given a brief positioning or GTM challenge; prepare to discuss strategy, messaging, and tool choices
Portfolio review
Bring work samples—campaigns you've built, content you've created, or strategy docs that showcase your thinking
Final interview with leadership
Conversation with VP/Head of Growth or founder about vision alignment, work style, and how you'd contribute
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.