The Challenge
Malin, a 50-year-old leader in material handling solutions under Toyota Industries, needs to modernize its B2B growth engine. You'll own the entire marketing automation platform and orchestrate multi-channel campaigns that turn awareness into pipeline for a mission-critical logistics business.
Your Mission
Audit and optimize existing marketing automation workflows; establish baseline lead quality and conversion metrics across all channels
Build and document lead scoring model with Sales; implement new scoring logic in platform
Create content calendar and 2-3 multi-channel campaign roadmaps (inbound + outbound) aligned to Q2 revenue targets
Conduct full database audit; clean segmentation and establish GDPR compliance protocols
Launch 4+ integrated campaigns (email, web, paid digital, traditional) with documented 20%+ improvement in lead quality or conversion vs. baseline
Establish and monitor Marketing/Sales SLA; achieve 95%+ compliance on lead follow-up timing
Design and execute 3 lifecycle nurture streams by customer segment (prospects, opportunities, existing customers) with open/click/conversion metrics
Present quarterly business review with Sales leadership showing pipeline impact, channel ROI, and actionable insights on buyer behavior
KPIs You'll Own
Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs)
Conversion rate from automated nurture workflows to sales-ready leads, tracked by campaign and segment.
Lead Scoring Accuracy
Percentage of leads marked as qualified that close or advance in sales process within 90 days.
Campaign ROI by Channel
Revenue attributed to each digital and traditional campaign against spend and effort invested.
Email Engagement Metrics
Open rates, click rates, and unsubscribe rates across nurture and lifecycle campaigns, benchmarked quarterly.
Pipeline Contribution
Dollar value and volume of open opportunities traced back to marketing campaigns and nurture programs.
Tools & Stack
Your Team
Your Manager
Marketing Director
Current Team
You'll work directly with Sales leadership, Account Management, internal teams, and agency partners; team size not specified
Backfill or new role not explicitly stated; role is open and high-priority
The Package
Salary
$85K-$110K
Remote
On-site in Addison, TX; no remote flexibility mentioned
Benefits & Perks
Company Intelligence
Malin, a Raymond Company and member of the Toyota Industries family, has been a leader in material handling and intralogistics solutions for over 50 years. One of the largest U.S. Solutions & Support Centers for The Raymond Corporation, Malin helps enterprise customers optimize supply chain efficiency, reduce labor costs, and maximize productivity. They serve many of the world's most recognized companies.
Customers
Enterprise and mid-market companies across supply chain, logistics, and warehousing sectors
Culture
Data-driven, collaborative, sales-aligned; structured reporting and continuous improvement mindset
Is This Role For You?
- You've run the full marketing automation stack at a B2B company and can speak fluently about lead scoring, nurturing, segmentation, and workflow optimization
- You thrive in a structured role with clear KPIs and accountability—Sales SLAs, pipeline goals, and channel ROI don't scare you; they excite you
- You're comfortable working on-site in Addison, TX and prefer face-time collaboration with Sales and leadership over async remote work
- You've managed both inbound (content, email, organic) and outbound (paid digital, direct mail, LinkedIn) campaigns and understand how they work together in a funnel
- You need or expect remote work flexibility; this is on-site only in Texas
- You prefer creative/campaign conceptualization over technical platform management and data hygiene; this role is 60% ops, 40% strategy
- You lack hands-on experience with a specific marketing automation platform (Marketo, HubSpot, Pardot, etc.); you'll need to own it day one
Interview Process
Phone Screen
Recruiter or Marketing Director discusses background, marketing automation experience, and appetite for on-site role in Addison
Technical Assessment
Walk through your past marketing automation setup, lead scoring model, and a sample campaign workflow; ask for examples of databases you've managed and cleaned
Manager Interview
Marketing Director digs into strategy: how you'd approach Malin's funnel, Sales alignment philosophy, and first 90 days roadmap
Sales Stakeholder Conversation
Brief sync with Sales leadership to discuss your approach to lead quality, SLA expectations, and collaborative feedback loops
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.