The Challenge
Ketryx is the AI platform helping MedTech leaders ship life-saving products in weeks instead of years—already touching 100M patients. You'll build their demand generation engine from the ground up, turning awareness into qualified pipeline for one of healthcare's fastest-growing compliance platforms.
Your Mission
Launch and optimize 3+ multi-channel campaigns across LinkedIn, paid media, and email that establish baseline conversion benchmarks
Build conversion-optimized landing pages and nurture flows that reliably move prospects from awareness to sales-qualified leads
Establish reporting dashboard tracking pipeline contribution by channel and campaign; align with Sales on lead scoring and follow-up SLAs
Execute first integrated ABM campaign targeting top 20 accounts with coordinated paid, email, and content touchpoints
Scale top-performing channels to 2-3x pipeline volume while maintaining or improving cost-per-qualified-lead
Implement AI-driven audience segmentation and personalization to improve email open rates and click-through rates by 25%+
Establish predictable monthly pipeline contribution by channel; demonstrate ROI and CAC payback for each marketing program
Build repeatable playbooks for campaign execution, testing, and optimization; enable independent execution of 5+ concurrent campaigns
KPIs You'll Own
Pipeline Generated
Revenue-attributed pipeline from digital campaigns, tracked by channel and campaign to prove marketing's impact on sales targets.
Cost Per Qualified Lead
Total marketing spend divided by qualified leads generated; optimize weekly to maximize efficiency as you scale.
Lead-to-Conversion Rate
Percentage of marketing-generated leads that convert to sales-qualified opportunities, indicating funnel health and Sales alignment.
Campaign ROI
Revenue influenced by each campaign divided by campaign spend; aim for 3:1 or better as benchmarks solidify.
Email Engagement Metrics
Open rate, click-through rate, and conversion rate on nurture campaigns; test messaging, timing, and segmentation continuously.
Website Conversion Rate
Percentage of visitors completing key actions (registrations, downloads, demo requests); optimize landing pages and forms based on data.
Tools & Stack
Your Team
Your Manager
VP/Director of Marketing or CMO (not specified in job posting)
Current Team
Team composition not specified; appears to be early-stage marketing function
New role—building demand generation from the ground up
The Package
Salary
$80K-$125K base
Equity
Equity options included
Remote
Hybrid—Monday-Friday office hours in Boston, MA
Benefits & Perks
Company Intelligence
Ketryx is an AI software platform that helps healthcare and life sciences companies navigate compliance and ship regulated products in weeks instead of years. Founded by the former Head of AI at Amgen and CTO of Wolfram Cloud, Ketryx already powers 4 of the world's top 5 MedTech companies and touches 100M+ patient lives. Backed by Transformation Capital and Lightspeed Ventures, the company is expanding beyond healthcare into automotive, aerospace, and energy—anywhere regulation is critical to safety and innovation.
Funding
Backed by Transformation Capital and Lightspeed Ventures
Customers
4 of the world's top 5 MedTech companies; impacts 100M+ patients
Culture
AI-native, fast-moving, innovation-focused; mission-driven toward enabling safe, compliant innovation in regulated industries
Is This Role For You?
- You've built demand gen campaigns in B2B SaaS and can tie marketing activity directly to pipeline and revenue
- You're comfortable owning the full funnel—from awareness through nurture—and optimizing conversion at each stage
- You're data-driven and obsessive about testing; you'd rather have a small sample of validated insights than gut-feel decisions
- You thrive in early-stage or scaling environments where you wear multiple hats and build systems and processes as you grow
- You're genuinely interested in regulated tech or AI-driven workflows and want to learn an emerging market
- You need a fully remote role or can't commit to hybrid schedule in Boston
- You've only done brand awareness or top-of-funnel marketing; this role requires accountability for pipeline and conversion
- You prefer creative campaigns over performance optimization; success here is measured in leads and revenue, not impressions
Interview Process
Phone Screening
20-30 min with recruiter or hiring manager; cover demand gen experience, B2B SaaS background, and familiarity with tools
Marketing Skills Assessment
Deep dive on past campaigns: what drove results, how you optimized, what you'd do differently; bring 2-3 examples
Cross-Functional Conversation
Meet with Sales/BDR leader to discuss pipeline, lead quality expectations, and alignment on follow-up processes
Founder/Leadership Chat
Conversation with VP/CMO or founder to discuss company vision, market strategy, and your 6-month impact plan
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.