The Challenge
Hershey Entertainment & Resorts runs 14+ brands across theme parks, resorts, and entertainment venues. You'll own the digital backbone—websites, email, apps, and e-commerce—for one of America's most beloved hospitality empires.
Your Mission
Audit and optimize website content strategy for assigned brands; establish baseline KPIs for traffic, conversion, and engagement
Partner with Email Marketing team to evaluate ESP/CRM platform performance and document 3-5 actionable improvements
Lead website redesign project kickoff: complete digital strategy doc, site map, and IA for primary assigned brand
Review app analytics (Hersheypark, Hershey Resorts, Hershey Bears); synthesize user feedback and deliver vendor recommendations
Launch optimized email campaign cadence with measurable lift in open rates, CTR, and revenue attribution vs. baseline
Execute website redesign for primary brand; achieve 15%+ improvement in key conversion metrics post-launch
Develop and implement SEO/digital display strategy; increase organic traffic and quality score across assigned brands by 20%+
Establish quarterly reporting cadence with Marketing Leadership on KPIs, campaign performance, and tech stack ROI
KPIs You'll Own
Website Traffic & Conversion Rate
Track organic, paid, and direct visits plus booking/ticket conversion rates by brand and campaign source.
Email Performance (Open Rate, CTR, Revenue)
Monitor campaign-level opens, clicks, unsubscribes, and attributed revenue to optimize send strategy and personalization.
App Engagement & User Feedback
Measure daily/monthly active users, feature usage, session length, and Net Promoter Score from user reviews.
E-commerce Consistency & Order Volume
Ensure ticketing/promotion messaging alignment across channels and track transaction volume and AOV month-over-month.
SEO Rankings & Organic Quality
Monitor keyword rankings, organic traffic share, and click-through rates from SERPs for assigned brands.
Tools & Stack
Your Team
Your Manager
Marketing Leadership (VP/Director level, not specified)
Current Team
Marketing Managers, IT team, Communications department, Email Marketing specialists, Digital team
Backfill or new role unclear; part of growth initiative for 14+ brands
The Package
Salary
$65K-$85K base
Remote
On-site, Hershey, PA
Benefits & Perks
Company Intelligence
Hershey Entertainment & Resorts is a major hospitality and entertainment operator with iconic properties including Hersheypark, The Hotel Hershey, Hershey Lodge, Giant Center, and restaurants. Founded on Milton S. Hershey's legacy, the company operates 14+ brands and is committed to diversity, equity, and inclusion.
Customers
Theme park visitors, resort guests, entertainment event attendees
Culture
Devoted to Legacy, Selfless Spirit of Service, Team Focused, Respectful of Others
Is This Role For You?
- You've managed website content, email campaigns, or digital strategy for a multi-brand company or portfolio
- You live in or are willing to relocate to Hershey, PA (on-site only)
- You're comfortable with owned media optimization over paid acquisition
- You thrive on cross-functional collaboration with IT, ops, and marketing teams
- You need remote flexibility—this role is 100% on-site
- You're looking for pure growth hacking; this is brand management and CX optimization
- You have zero experience with CMS, email platforms, or web analytics
Interview Process
Phone/Screening
Recruiter confirmation of background, on-site availability, and digital marketing experience
Skills Assessment
Likely case study or portfolio review of website/email work and KPI analysis
Manager Interview
Discussion with direct manager (Marketing Leadership) on strategy, cross-functional approach, and brand priorities
Team Panel
Interview with IT, Email Marketing, or Digital team members to assess collaboration fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.